Senior Manager, Product Marketing (Corporate B2B)

About the Role

Key Responsibilities

• Develop product positioning, value proposition, and industry narrative that resonates with customer challenges and differentiates our product from its competitors.
• Fully understand the Seramount buyers and personas, industry and market trends, and the competitive landscape; translate product features into customer benefits and conduct market research.
• Partner with sales teams to create enablement assets such as training decks, FAQs, ROI calculators, case studies, one-pagers, and demos to support sales efforts.
• Develop and manage a comprehensive marketing content calendar and craft marketing materials including blogs, infographics, webinars, insights papers, and case studies for multiple channels.
• Drive agenda creation for in-person and virtual executive roundtables, ensuring content and speaker selection align with event themes and target audiences.
• Use performance metrics to refine content strategies, identify opportunities for improvement, and collaborate with digital and demand generation teams.
• Work closely with cross-functional teams to align messaging, build consensus, and ensure engagement inside and outside of marketing.

Requirements

• Bachelor's degree or equivalent experience.
• 3-4+ years of producing B2B content or equivalent B2B experience.
• Strong communicator and writer with the ability to clearly express complex ideas and adapt language for various mediums and audiences.
• Ability to analyze data and extract insights to tailor messaging and iterate strategy.
• Experience developing sales enablement tools in partnership with commercial teams.
• Strong design skills using tools such as PowerPoint and Canva.
• Strong collaboration skills and receptivity to feedback from internal stakeholders.
• Ability to ideate, strategize, and manage projects from beginning to end.
• Adaptability in a fast-paced, lean environment with a passion for innovation.
• Ability to travel to industry conferences and events approximately 4 times a year.

Nice to Have

• Experience in the talent services or HR industry.
• Knowledge of the education sector or institutional markets.
• Experience with digital marketing analytics and demand generation.

Qualifications

• Relevant educational background or equivalent experience.
• Proven experience in B2B content creation and marketing.
• Strong communication, writing, and presentation skills.
• Experience with sales enablement and marketing tools.

Benefits & Perks

• Competitive salary range of $55,000 - $80,000 per year, with potential discretionary bonus or incentive compensation.
• Medical, dental, and vision insurance plans; dependents and domestic partners eligible.
• 20+ days of PTO annually, plus paid firm and floating holidays.
• Daytime community service leave and flextime for fitness activities.
• 401(k) retirement plan with company matching contributions.
• Health savings account, flexible spending accounts, and pre-tax commuter plans.
• Employee assistance program with counseling services.
• Wellness programs including gym discounts and incentives.
• Fertility treatment coverage and adoption or surrogacy assistance.
• Paid parental leave with phased return to work.
• Support for nursing employees during business travel.
• Discounted pet health insurance, life, AD&D, and disability insurance.
• Financial wellness resources, employee discounts, and professional growth opportunities.
• Benefits start from day one.