Senior Manager, Recruitment Marketing

About the Role

Key Responsibilities

• Create and execute data-driven recruitment marketing campaigns that generate leads to priority openings and talent communities, with demonstrated ability to impact key metrics like cost-per-hire, application quality, and time-to-hire.
• Execute data-driven Employer Brand campaigns that generate awareness and engagement of employees and candidates in partnership with Employer Brand counterparts and ensure a cohesive and aligned campaign, channel and content approach.
• Manage external vendors to innovate recruitment marketing tactics and execute plans and achieve goals to optimize candidate flow.
• Develop and maintain tools, materials and assets for recruiting and hiring teams to leverage to drive attraction to open roles and build brand presence.
• Collaborate with the HR and recruitment teams to understand hiring needs and develop targeted marketing campaigns in priority markets.
• Analyze and report on the effectiveness of recruitment marketing efforts, leveraging insights to optimize outcomes.
• Stay up-to-date with industry trends and best practices in recruitment marketing.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism or HR.
• 5-7 years of experience focused on recruitment marketing and employer branding activities.
• Strong experience with programmatic job advertising and lead generation strategies.
• Well-developed copywriting, editing, and proofreading skills.
• Refined verbal communication and presentation skills.
• Experience collaborating with cross-functional teams to drive results.
• High level of comfort with navigating ambiguity.
• Experience managing data, measuring data-based outcomes and brand effectiveness efforts, including building dashboards and performing campaign analysis.
• Knowledge of paid media channels, tools, best practices, and emerging trends.
• Proficiency in MS Office Suite (Outlook, PowerPoint, Word, Excel, SharePoint) and Canva.
• Proven ability to manage and optimize recruitment marketing budgets for maximum ROI.

Nice to Have

• Experience with industry trends and best practices in recruitment marketing.
• Ability to develop and leverage tools and assets for recruitment purposes.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism or HR.

Benefits & Perks

• 401(k) plan with matching company contributions.
• Comprehensive Medical, Dental & Vision Care.
• Paid parental leave at 100% of salary.
• Paid Time Off and Company Holidays.
• Supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.