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Senior Manager - Targeted Therapy, US Oncology Marketing

Bristol-Myers Squibb

Princeton, NJ
Full Time
Senior
137k-166k
26 days ago

Job Description

About the Role

The US Oncology organization at Bristol Myers Squibb is seeking a highly motivated, results-oriented Senior Product Manager to join the Targeted Therapy HCP Marketing Team. The role involves developing and executing marketing strategies to support the targeted therapy portfolio, including AUGTYRO and KRAZATI. The position requires a strategic thinker who will assist in marketing program development, business planning, product strategies, and tactical implementation, contributing to work that transforms patients' lives through science.

Key Responsibilities

  • Develop and implement marketing tactics and strategies to grow AUGTYRO and KRAZATI across indications and achieve brand and commercial goals.
  • Collaborate with cross-functional teams including solid tumor marketing, medical affairs, sales, market access, sales operations/training, omnichannel strategy, and market research/analytics to ensure alignment and execution of marketing initiatives.
  • Conduct market research, insight activities, and competitive analysis to identify opportunities and challenges.
  • Work with the PReP team to develop and execute high-impact marketing materials supporting AUGTYRO and KRAZATI promotion.
  • Lead planning and execution of sales team meetings such as POA, regional meetings, and training sessions.
  • Lead CE3 evolution for brands and promotional activities through innovative digital channels.
  • Support congress management and budget planning.
  • Manage brand communications and provide strategic recommendations based on medical and clinical updates from congresses and publications.
  • Manage relationships with external agencies and vendors to ensure high-quality deliverables, adherence to timelines, and budget compliance.

Requirements

  • Bachelor's degree or equivalent.
  • Minimum 5 years of relevant marketing, brand management, US Commercial experience, or equivalent, preferably in oncology.
  • Strong communication skills with a proven track record of effective presentations to internal and external stakeholders.
  • Ability to work effectively within a matrixed organization and in a complex, rapidly changing environment.
  • Strong analytical and problem-solving skills with the ability to make data-driven decisions.
  • Experience managing external resources and partners, including advertising agencies.
  • Strong organization and prioritization skills.
  • Experience leading multi-functional teams to achieve objectives.
  • Ability to understand and discuss deep clinical data.
  • Demonstrated alignment with BMS Behaviors.

Nice to Have

  • Experience in oncology marketing.

Qualifications

  • Bachelor's degree or equivalent.
  • Minimum 5 years of relevant experience in marketing or brand management, preferably in oncology.

Benefits & Perks

  • Medical, pharmacy, dental, and vision care.
  • Wellbeing support programs such as BMS Living Life Better and employee assistance programs.
  • Financial well-being resources and a 401(K).
  • Disability, life insurance, supplemental health insurance, and travel protection.
  • Paid national holidays, optional holidays, and up to 120 hours of paid vacation.
  • Paid days for volunteering, sick leave, and summer hours flexibility.
  • Parental, caregiver, bereavement, and military leave.
  • Family care services including adoption and surrogacy reimbursement, fertility benefits, and child, elder, and pet care resources.
  • Tuition reimbursement and recognition programs.

Working at Bristol-Myers Squibb

Bristol Myers Squibb promotes a supportive culture that values passion, innovation, urgency, accountability, inclusion, and integrity. Employees are empowered to apply their talents and perspectives in a collaborative environment that emphasizes global participation in clinical trials and transforming patients' lives through science.

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Job Details

Posted AtJul 3, 2025
Job CategoryProduct Marketing
Salary137k-166k
Job TypeFull Time
Work ModeHybrid
ExperienceSenior

Job Skills

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About Bristol-Myers Squibb

Website

bms.com

Company Size

10000+ employees

Location

Princeton, NJ

Industry

Pharmaceutical and Medicine Manufacturing

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