Senior Market Development Manager

About the Role

Key Responsibilities

• Develop and execute annual operating plan with full Sales alignment and implementation.
• Manage and optimize the customer funnel including initial targeting, VAC approval, professional education, adoption, and retention.
• Develop the market development protocol and operationalize into Professional Education, Sales Training, and Marketing deployment.
• Develop and continuously improve procedural and product training content for multiple sales training sessions throughout the year.
• Build and support KOL network in the US and support networks in EMEA, APAC, and LATAM.
• Maintain and strengthen relationships with bariatric societies such as ASMBS, IFSO, and IBC Oxford to facilitate outcomes sharing and product adoption.
• Develop and execute promotional presence at major conventions and regional meetings to increase procedural and brand awareness and generate sales leads.
• Deploy practice marketing strategies, including a new marketing kit for hospital and surgeon practices to improve adoption.
• Lead development and delivery of a patient-centric website to inform and attract patients seeking surgeons performing the Titan Sleeve Technique.
• Support tactical marketing programs and assets that drive revenue through product segmentation, targeting, and positioning strategies.
• Partner with Corporate Accounts to pursue large IDN and GPO positions, deliver customer presentations, respond to RFPs, and develop sales launch packages upon awards.
• Perform US sales forecasting and support global market needs to ensure supply adequacy.
• Develop and execute 5-year global brand strategies, understanding customer needs, procedural trends, and competition.
• Lead marketing efforts on new product development and sustaining projects, including evidence generation and outcome analysis.
• Support global marketing strategies, monitor complaint data, and ensure adherence to company policies and ethics.

Requirements

• Minimum of bachelor’s degree (BA/BS); MBA preferred.
• 10+ years of sales, marketing, and market development experience with surgical medical devices in the OR setting.
• Demonstrated clinical knowledge and experience in the OR.
• Fully credentialed to enter the OR.
• Strong computer skills, especially MS Excel, Word, and PowerPoint.
• Experience moving innovative technology from surgeon innovators through early majority.
• Experience in portfolio management, brand strategy, new product development, market research, positioning, messaging, and segmentation.
• Proven ability to manage multiple projects in a fast-paced environment.
• Excellent relationship-building skills externally and internally.
• Strategic thinker with strong execution skills.
• Advanced communication skills to gain alignment with senior management.
• Ability to drive focus and prioritization.
• Strong problem solving and critical thinking skills.
• Experience supporting / marketing to HCP practices and patients is a plus.
• Experience managing and growing Society partnerships is a plus.

Nice to Have

• Bariatric surgery clinical, sales, marketing, and KOL relationship experience.
• Experience introducing innovative technology into a competitive market with large incumbents.
• Deep knowledge of laparoscopic and robotic surgical procedures in general surgery.
• Expertise with endostapling technology.
• Digital marketing experience.
• Demonstrated KOL development and partnership skills.

Qualifications

• Bachelor’s degree (BA/BS); MBA preferred.

Benefits & Perks

• Up to 50% travel (domestic and possibly international).