Senior Marketing Associate

About the Role

Key Responsibilities

• Develop, manage and execute large-scale marketing strategies and programs across our Capital Markets and Listings businesses
• Partner with Digital, Social and Content Teams to proactively develop strategies to engage listed companies in paid media campaign, events, content programs, social activations, and other initiatives to strengthen the NYSE community and demonstrate the value of being listed on the NYSE
• Proactive thinker with knowledge and strength in paid media strategy, planning and execution
• Proficiency in paid social will be key to success in this role with a focus on LinkedIn, Reddit and X
• Manage and track paid media campaigns with varying budgets for multiple IPOs and Listed Companies
• Partner with Events, Communications, Capital Markets and Listings to plan, program and deliver on high-quality partnerships that are in line with the NYSE's goals and objectives
• Engage with NYSE's agency for strategic planning and execution of paid media campaigns
• Adapt to working with various companies in different industries
• Continuously learn about the ICE business units, team members and current products
• Gain high level understanding of issues impacting financial markets and key ICE clients/audiences and be able to develop strategies
• Provide excellent customer service to all business units and external parties through transparency and constant communication, as well as timely responses to all inquiries and requests
• Identify and communicate areas for improvement including process and cost efficiencies and strategic alignment across departments

Requirements

• Bachelor's degree
• 4+ years of experience in the marketing world (advertising, events etc)
• Exceptional analytic, project management and organizational skills; the ability to juggle multiple demands, manage shifting priorities, and meet deadlines
• Excellent verbal and written communication skills with the ability to adapt tone and approach based on audience
• Demonstrated success with developing positive relationships with clients, other third parties and internal partners
• Experience in marketing and/or digital advertising
• Experience in paid social
• Ability to work in a highly collaborative environment and as part of a cross-disciplinary team
• Demonstrated problem solving ability and negotiation skills
• Proficiency in MS Windows, Word, Excel, PowerPoint and Salesforce

Qualifications

• Bachelor's degree

Benefits & Perks

• Competitive employee benefits including healthcare coverage (medical, dental and vision)
• A 401(k) plan
• Life insurance
• Time off and paid leave for qualifying circumstances