Senior Marketing Campaign Manager

About the Role

Key Responsibilities

• Develop and lead the execution of aggressive, multi-channel compete campaigns designed to convert customers from rival companies and create account intimacy.
• Collaborate with teams on competitor analysis to identify strategic weaknesses, product gaps, and market opportunities for targeted marketing programs.
• Design and implement 'always-on' competitive campaigns to maintain pressure, intercept key accounts, and continuously capture market share.
• Manage the entire campaign lifecycle, including intelligence gathering, strategy formulation, execution, optimization, and post-campaign analysis.
• Partner with external agencies to ensure campaign activities are sharp, on-brand, and focused on achieving goals.
• Serve as the company's subject matter expert and primary driver for competitive marketing campaigns, aligning internal teams around a unified GTM approach.
• Translate complex competitive intelligence and business objectives into clear, impactful campaign plans.
• Communicate campaign strategies, progress, and results with clarity to stakeholders, including executive leadership.
• Define and own KPIs for all campaigns, focusing on competitor displacement rates, logos acquired, and market share shifts.
• Lead post-campaign inspections to analyze performance, identify lessons learned, and improve future strategies.
• Collaborate with Marketing Operations to build and refine reporting dashboards for real-time campaign performance insights.
• Analyze campaign data to measure account takeover and optimize strategies for maximum impact.
• Manage the competitive campaign budget with accuracy, providing forecasts and spend updates.
• Maintain a deep understanding of the competitive landscape, including rivals' strategies, products, pricing, and vulnerabilities.
• Work with market intelligence teams to ensure a steady flow of actionable insights for marketing campaigns.
• Use customer and competitive data to craft targeted, personalized messaging highlighting Citrix's advantages.

Requirements

• Proven experience in campaign management or performance marketing with a focus on competitive strategy, preferably in B2B technology.
• Track record of developing and executing marketing campaigns that impact competitors and drive business growth.
• Tenacious, results-obsessed mindset with a proactive, creative approach to problem-solving.
• Strong analytical skills and experience in competitive intelligence gathering and analysis.
• Excellent project management skills to lead high-stakes projects in a fast-paced environment.
• Exceptional communication and influencing skills to lead cross-functional teams.
• Data-driven expertise in marketing analytics, reporting, and using data to demonstrate success.
• Experience with marketing automation platforms (e.g., Eloqua), CRM systems (e.g., Oracle), and competitive intelligence tools.
• Fluency in English, both oral and written.

Nice to Have

• Experience within the B2B technology sector.
• Knowledge of marketing automation and CRM tools.
• Ability to translate complex data into strategic insights.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

Benefits & Perks

• Life insurance
• 401(k) plan
• Healthcare, disability benefits, and other perks (U.S. based employees)