Senior Marketing Manager - Consumables - (Senior Manager, Product Marketing) - Data Ventures

About the Role

Key Responsibilities

• Lead a near-term launch in a new space for the organization, including competitive landscape analysis, persona identification, and core GTM materials.
• Identify opportunities to grow product adoption and improve product understanding by conceptualizing, drafting, and overseeing execution of content marketing assets such as case studies, blog posts, and eBooks.
• Improve and accelerate marketing and products by identifying unique selling points (USPs) through diverse inputs.
• Develop product positioning and messaging that articulates the value proposition across marketing and sales assets, including pitch decks and use cases.
• Identify market growth opportunities; build data-driven product marketing strategies and develop business cases in collaboration with product teams and sales.
• Manage execution of multiple product launches at various lifecycle stages, including alphas, betas, and general availability and growth phases.

Requirements

• Master's degree in Business, Communications, Marketing, or a related field.
• 5+ years of experience in Product Marketing with go-to-market strategy.
• 2 years of Product Marketing experience in the Health & Wellness space.
• Experience in product marketing within tech, B2B, and health and wellness industries, including launching multiple products.
• Strong interpersonal skills, including being an empathetic collaborator and an effective interviewer.
• Ability to simplify complex statements and ensure clear messaging across the organization.
• Flexible and adaptive mindset with experience working in fast-paced environments such as consulting or startups.

Nice to Have

• Master's degree in Business Administration.

Qualifications

• Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years of experience.
• Option 2: 6 years of experience in Marketing, Business Administration, or related field.

Benefits & Perks

• Competitive pay with performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits like short-term and long-term disability, company discounts, Military Leave Pay, and expense reimbursement for adoption and surrogacy.
• Live Better U education benefit program covering tuition, books, and fees.