Senior Marketing Manager, Customer Loyalty and Rewards

About the Role

Key Responsibilities

• Lead the development of the marketing strategy for customers and prospects, and be accountable for growing loyalty among customers and driving intended revenue outcomes.
• Drive a customer focused culture throughout your team, leveraging broader Bank relationships, systems, and knowledge and using best-in-class, customer first strategies.
• Create a clear vision for the prospect shopping journey and customer engagement journey, inclusive of mass affluent, mass market, and strategic customer segments.
• Manage the test and learn agenda to drive innovation, improve performance, and gain data and insights to optimize the marketing of loyalty and rewards.
• Measure past campaign performance/core KPIs and leverage data insights and emerging customer loyalty trends to create an interconnected strategy of growing customer loyalty.
• Lead and oversee the design, execution, measurement, and ongoing optimization of digital and one-to-one marketing initiatives in support of volume and profitability objectives for new and existing customers.
• Manage promotional offers and incentives to encourage specific customer actions like increased spending or deepening relationships.
• Understand how the Bank's risk appetite and risk culture should be considered in day-to-day activities and decisions.

Requirements

• Demonstrated track record in designing customer-centric marketing plans with a focus on loyalty and rewards.
• A curious and analytical mindset with experience in applying data-driven marketing into highly effective decision making to drive competitive advantage.
• 8+ years of consumer marketing experience with direct experience in shaping loyalty and rewards programs, positioning, value propositions, and messaging.
• Strong written and verbal communication skills with the ability to glean insights from data and develop a story.
• Proven skill in leading and working across multiple and distinct functional organizations in support of specific business priorities.
• Understanding of customer behavior research, metrics, and trends, to partner with Research team on customer segment studies.
• Bachelor's degree.

Nice to Have

• Advertising
• Competitive Advantages
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented
• Business Acumen
• Business Data Analysis
• Collaborating
• Decision Making and Critical Thinking
• Effectiveness Measurement
• Influencing
• Marketing Strategy and Positioning
• Matrix Management
• Problem Solving

Qualifications

• Industry experience of 8+ years in consumer marketing.
• At least 5 years of prior management experience.
• Higher education such as a Masters degree, PhD, or certifications is desirable but not required.
• In lieu of a degree, a comparable combination of education, job-specific certification(s), and experience may be considered.
• No required certifications or licenses.

Benefits & Perks

• Comprehensive range of benefits including medical/prescription drug coverage, dental and vision options, life insurance, short and long-term disability, 401(k) with PNC match, pension and stock purchase plans, dependent care reimbursement, back-up child/elder care, adoption, surrogacy, and doula reimbursement, educational assistance, and wellness programs.
• Paid time off including maternity and/or parental leave, up to 11 paid holidays, 8 occasional absence days, 15 to 25 vacation days depending on career level.
• Additional programs and benefits detailed on Your PNC Total Rewards.