Senior Marketing Manager, Growth

About the Role

Key Responsibilities

• Lead the end-to-end execution of acquisition and upsell efforts across marketing and product surfaces, partnering with Product, Media, Creative, and Analytics teams to define success metrics and achieve them.
• Partner with Strategy on pricing tests and campaigns, and manage churn reduction efforts.
• Act as a subject matter expert for The Athletic and the sports landscape, collaborating with product teams to shape development roadmaps.
• Use insights into fan preferences across leagues to identify opportunities to enhance acquisition and winback efforts, strengthening The Athletic's conversion funnel.
• Mine performance data and conduct category/consumer analysis to identify trends that can improve acquisition strategies and results.
• Shape research briefs to uncover which value propositions, features, and messages motivate willingness to pay.
• Partner with Product to design and implement complex tests across marketing and product touchpoints to improve conversion rates.
• Participate in the team’s culture of training and sharing best practices, modeling the values and behaviors of The New York Times.
• Support and demonstrate understanding of journalistic independence and the company's mission to seek the truth and help people understand the world.

Requirements

• 7+ years' experience in marketing, product marketing, or product management.
• 4+ years' experience in insights-driven go-to-market strategies.
• 4+ years' experience implementing and iterating strategies on digital sports products that demonstrably improve conversion rates and growth metrics.
• Experience collaborating with partner teams to influence the overarching Go-To-Market strategy for full-funnel projects.
• Experience writing creative and research briefs, providing constructive feedback, and leading growth marketing initiatives from brief to execution.
• Understanding of GenAI tools and the ability to identify areas within the marketing funnel and customer lifecycle to improve efficiency.
• Ability to operate both autonomously and collaboratively, with experience in planning and execution.
• Enthusiasm for working with different disciplines and a commitment to shaping a healthy team culture.

Nice to Have

• Experience with sports industry insights and fan engagement strategies.
• Knowledge of digital marketing tools and analytics platforms.
• Experience in a media or journalism environment.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Annual base pay range between $125,000 and $136,000 USD.
• Hybrid work schedule of 3 days in office and remote work on other days.