Senior Marketing Manager THD

About the Role

Key Responsibilities

• Grow and develop a high performing marketing team to develop and execute marketing plans in support of The Home Depot business.
• Lead the strategy development and execution of the marketing mix, leveraging VOC and Big Box insights to deliver optimal in-store and online customer experiences for multiple audiences (pro and homeowner) to drive business results.
• Lead planning and execution of market-specific product launches, promotions, advertising, and merchandising, digital marketing strategy ranging from social campaigns to site design enhancements and search engine optimization, content creation, new product launch support, internal/external communication management, sales tool management, and engagement program support (Millwork Virtual Apron, Pro Account, Andersen programs).
• Provide program recaps to evaluate success of THD campaigns/marketing efforts and efficiency of spend.
• Lead Andersen/Home Depot digital strategy including quote and order tools, e-commerce (HomeDepot.com, storm door online parts), website management (AndersenHomeDepot.com, StormDoors.com) and digital marketing (social, retail media, etc.).
• Develop overall showroom strategy for Andersen working with The Home Depot and independent dealer-channel partners, managing showroom and display programs across channels, and maintaining vendor relationships.
• Leverage and lead industry and competitive research to ensure delivery of optimal customer experiences across channels.
• Develop and execute annual marketing plans and budgets to maximize sales, drive traffic, enhance the brand, and improve customer experiences.

Requirements

• 4 Year Bachelor's Degree.
• Minimum 10 years of progressive marketing experience.
• Customer-first mindset.
• Strong technical marketing skills.
• Strong strategic thinking and analytical skills.
• Strong strategic planning skills.
• Demonstrated cross-functional leadership skills.
• Ability to influence and collaborate effectively.
• Strong creative design skills and copywriting experience.
• Exceptional communication and presentation skills.
• Digital marketing experience in web strategy design, implementation, and content management across digital properties.
• Demonstrated leadership skills with experience in managing a team.
• Ability to travel up to 25% of the time.

Nice to Have

• Retail marketing and merchandising experience preferred.

Qualifications

• Demonstrated ability to create, develop and lead a high-performing team.

Benefits & Perks

• 401(k) Plan, Employer Fixed Contributions & Company Matching.
• Profit Sharing.
• Medical, dental, prescription, vision coverage.
• Tax-advantaged accounts for healthcare expenses.
• Life Insurance.
• Paid Time Off, Paid Holidays.
• Paid Maternity Leave & Paid Parental Leave.
• Dependent Care Flexible Spending Account.
• Career Growth Planning & Nationwide Career Opportunities.