Senior Marketing Science Analyst

About the Role

Key Responsibilities

• Partner with MMPs, response and media buying agencies to develop campaign measurement for integrated marketing campaigns across TV, OOH, Digital, and Social Media.
• Design analytics tools to distribute dashboards and presentations, and deliver ad hoc analysis for marketing partners.
• Evaluate media measurement using MMM, MTA, and Incrementality A/B Testing.
• Lead or assist in developing testing roadmaps, measurement plans, KPI & KLI reporting aligned with marketing goals.
• Build weekly insight decks for the Marketing leadership team, documenting the impact of strategic projects.
• Collaborate with offshore and onsite teams, leading sprint planning and management.

Requirements

• 8+ years of experience with data analysis, paid campaign analytics, statistics, experimentation, and optimization.
• 3+ years of experience writing complex SQL queries and in marketing data automation.
• 3+ years of experience with data visualization tools like Tableau or Superset.
• Understanding of install and user-level paid campaign tracking for multi-touch attribution with UTMs and MMP data.
• 2+ years of experience in Marketing Mix Models (MMM) and forecasting models, regression analysis.
• Proficiency in defining critical metrics, statistical and predictive modeling, descriptive statistics, and experimental design.
• Experience with marketing analytics tools such as Google Analytics, Adjust, Braze, Branch.
• Experience working with large datasets (terabytes of data, billions of records).
• 3+ years of experience measuring marketing performance against lifetime value metrics.
• BS in Statistics, Computer Science, Information Systems, or a related field.

Nice to Have

• Experience in building and analyzing multi-channel marketing measurement strategies.
• Knowledge of multi-touch attribution and incrementality testing beyond basic familiarity.

Qualifications

• BS in Statistics, Computer Science, Information Systems, or a related field.

Benefits & Perks

• Salary plus performance bonus earning potential, paid annually.
• Flexible time off policies.
• Medical, dental, vision, STD, LTD, and life insurance.
• Health Saving Account (HSA) and FSA programs.
• 401(k) plan with employer match.
• Employer paid commuter benefit.
• Support program for new parents.
• Pet insurance and pet-friendly offices.