Senior Mgr, Americas Small Business Digital Growth

About the Role

Key Responsibilities

• Perform analytical deep dives into digital journeys across traffic, conversion, initial purchase, add ons, retention, and upgrades with clear insights on trends and growth levers.
• Collaborate across organizations to drive A/B testing to increase conversion across web and phone channels.
• Partner with marketing, product management, adobe.com, and commerce teams to drive initiatives across acquisition, retention, and upsell that will help achieve quarterly and annual revenue targets.
• Provide quarterly financial outlook updates based on leading indicators and trends.
• Lead promo strategy and execution across multiple digital surfaces.
• Be comfortable working across matrixed organizations to achieve common goals and drive growth.
• Build perspective around opportunities based on data that will lead to driving prioritization of most critical opportunities.

Requirements

• Bachelor's or Masters or equivalent experience in related field with 5+ years of commerce, software, management consulting, or business analytics experience.
• Data driven with strong analytical skills and an ability to quickly turn data into actionable insights.
• Experience pulling data from multiple sources using Tableau, Power BI, Web Analytics, and SQL.
• Strong understanding of digital business models and how to test and optimize customer experiences to deliver results.
• Understanding of customer journey metrics and how they translate into ARR.
• Demonstrated ability to build cross functional partnerships with key teams including Product Management, Growth, Product Marketing, and Program/Project Management.
• Outstanding communication and social skills with the desire and ability to take a stand and advocate a course of action, highly articulate, makes arguments in a compelling manner.
• Strong teammate and great sense of humor!

Nice to Have

• Experience with digital marketing strategies and tools.
• Knowledge of Adobe's digital products and ecosystem.
• Experience working in a fast-paced, cross-functional environment.

Qualifications

• Relevant educational background including Bachelor's or Masters degree or equivalent experience.
• 5+ years of experience in commerce, software, management consulting, or business analytics.

Benefits & Perks

• Competitive salary range of $125,500 -- $220,800 annually, depending on location and experience.
• Potential eligibility for long-term incentives in the form of a new hire equity award.
• Short-term incentives in the form of sales commissions or the Annual Incentive Plan (AIP).