Senior Paid Search Marketing Associate

About the Role

Key Responsibilities

• Manage, optimize, and report on performance across Google Ads and Microsoft Ads (Bing) acquisition programs primarily focused on paid search, but also including top-of-funnel campaign types (video, display, etc).
• Monitor and optimize the program's pacing toward quarterly budgets while optimizing for sales pipeline, closed-won revenue, and ROAS targets.
• Collaborate with cross-functional stakeholders (creative, product, data science, legal, and other teams) and external partners (media agency, Google account team, and other vendors) to drive your projects forward.
• Identify opportunities for the program's improvement, formulate test hypotheses, and design and launch tests to validate your hypotheses.
• Maintain the highest standard of account quality by monitoring competition, auction insights, ad relevance, and keyword quality scores.
• Learn and lean into AI tools to improve the effectiveness of campaign management and the velocity of testing.

Requirements

• 4+ years of work experience in performance marketing, primarily in paid search.
• Experience managing B2B paid search programs with at least $250K in monthly investment, optimizing toward sales pipeline or closed-won revenue while maximizing ROAS.
• Experience managing multiple cross-functional stakeholders/projects at once.
• Experience designing, launching, and measuring A/B experiments focused on finding optimal campaign setup and improving creative and landing page experiences.

Nice to Have

• Knowledge of the entire B2B funnel and how advertising can influence each stage from brand awareness to remarketing.
• Experience with launching and managing campaign types such as Video (YouTube), Display, Demand Gen, or PMax.
• Familiarity with reporting and data visualization tools beyond Excel and Google Sheets, such as Tableau, Looker, or similar.
• Ability to build custom reports in Salesforce or other CRMs.

Qualifications

• Experience managing paid search campaigns with a significant budget (at least $250K monthly).