Senior Product Marketing Manager

Cornerstone Ondemand

Wilmington, DE

Full Time

Senior

8 days ago

Job Description

About the Role

The Senior Product Marketing Manager at Cornerstone onDemand is responsible for shaping the strategy, positioning, and messaging of the company's products. This role involves leading go-to-market planning, content development, and driving growth through compelling messaging, sales enablement, and joint marketing with partners. The position is remote, allowing the individual to work from anywhere, and plays a critical role in supporting the company's global success and mission to develop extraordinary people and deliver results.

Key Responsibilities

Lead messaging for products/solutions; test with customers and create validated positioning frameworks and partner-led go-to-market approaches.
Develop and execute full go-to-market strategies for products/solutions; build repeatable plays across internal and partner-led channels.
Develop content strategy for launches and sales motions, including product guides, presentations, videos, and partner-ready content.
Conduct in-depth market research to understand customer needs, industry trends, and competitive landscape, translating insights into actionable strategies.
Equip internal sales and partner teams with tools, training, and resources needed to effectively position and sell the product.
Gather and analyze customer feedback and data to refine product features and messaging.
Monitor and analyze competitor products, strategies, and marketing efforts to identify opportunities and threats.
Establish and track KPIs to measure the success of marketing campaigns, partner co-marketing programs, and product initiatives.
Lead cross-functional GTM workstreams with product, sales, marketing, and partner teams to ensure alignment and cohesive strategy.

Requirements

Bachelor's degree in marketing, business, or a related field (MBA is a plus).
5+ years of experience in product marketing, preferably in B2B SaaS or enterprise technology.
Proven experience developing and executing go-to-market strategies for new products and features.
Strong background in creating compelling product positioning, messaging, and content across multiple channels.
Experience collaborating with partner marketing, alliances, or channel teams to develop joint campaigns and co-marketing programs.
Exceptional communication, storytelling, and presentation skills, with the ability to simplify complex ideas for diverse audiences.
Strong analytical skills and experience using market research, competitive intelligence, and performance metrics to guide decisions.
Comfortable working cross-functionally with product management, sales, customer success, and external partners; experience with Hyperscaler marketplaces is a plus.
Strong project management skills, with the ability to manage multiple projects simultaneously.
Proficiency in marketing software and tools (e.g., CRM, analytics, content management systems).

Nice to Have

Background in learning, talent, or HCM software space.
Experience with Hyperscaler marketplaces.

Qualifications

Educational background in marketing, business, or related fields; MBA is a plus.

Working at Cornerstone Ondemand

Cornerstone onDemand emphasizes equal employment opportunity and values diversity, inclusion, and fairness. The company encourages collaboration, innovation, and a passion for teaching and creating effective content and tools. Employees are supported in working independently and collaboratively, with a focus on streamlining workflows and delivering best-in-class solutions.

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