Senior Product Marketing Manager (1698)

About the Role

Key Responsibilities

• Serve as the product expert, collaborating closely with Product, Engineering, Sales, and broader Marketing teams to ensure alignment and consistency in messaging and strategies.
• Develop clear, compelling, and effective sales and partner enablement training materials (e.g., battlecards, demos, presentations, FAQs, and trainings) that simplify CoreSite's complete suite of interconnection solutions for non-technical audiences.
• Establish and maintain a competitive intelligence program that informs GTM strategies, shapes product positioning, and empowers the Sales team with data-driven, actionable insights.
• Drive cross-functional alignment between Marketing and Sales teams, ensuring product marketing programs support pipeline generation, sales engagement, and new customer acquisition.
• Direct and lead important business-critical initiatives responsible for increasing annual product revenue and influencing marketing budget investment decisions.
• Lead cross-functional product launches from inception to execution.
• Define, design, build, and scale repeatable marketing and sales playbooks, competitive programs, and high-quality technical content, ensuring alignment with corporate marketing objectives, brand guidelines, and product value propositions.
• Lead customer and prospect segmentation initiatives by continuously enhancing customer profiles and buyer personas.
• Partner closely with demand generation teams to develop and execute highly targeted, compelling colocation and interconnection marketing campaigns.
• Partner with the Vice President of Marketing and Sales Development to manage the company's analyst relations function by responding to industry research analyst inquiries, collaborating with technical experts to build briefing materials, and monitoring key research notes and reports.
• Create a structured competitive reporting framework to deliver regular insights and strategic readouts to Marketing department leaders and key stakeholders.
• Promote and demonstrate behaviors consistent with CoreSite's culture and core values.

Requirements

• Experience in product marketing, preferably within the data center, interconnection, or technology industry.
• Strong collaboration skills across Product, Engineering, Sales, and Marketing functions.
• Ability to develop sales and partner enablement materials such as battlecards, demos, and presentations.
• Experience establishing and maintaining competitive intelligence programs.
• Proven ability to lead cross-functional initiatives and product launches.
• Strong strategic thinking and audience segmentation skills.
• Ability to partner with demand generation teams to develop targeted marketing campaigns.
• Excellent communication skills for creating briefing materials and strategic insights.
• High level of autonomy and ability to operate independently.

Nice to Have

• Experience working with analyst relations and industry research reports.
• Technical understanding of data center, colocation, or interconnection solutions.
• Experience in developing and scaling marketing and sales playbooks.

Qualifications

• Not explicitly specified; relevant experience in product marketing and related fields is implied.

Benefits & Perks

• Not specified in the description.