Senior Product Marketing Manager

About the Role

Key Responsibilities

• Lead messaging for products/solutions; test with customers and create validated positioning frameworks.
• Manage competitive differentiation and develop partner-led go-to-market approaches.
• Lead full go-to-market (GTM) strategies for products/solutions; build repeatable plays across internal and partner channels.
• Develop and execute cross-functional launch plans; track and report GTM performance.
• Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends, translating insights into actionable strategies.
• Develop content strategy for launches and sales motion, supporting partner and customer-facing content such as product guides, presentations, videos, and partner-ready content.
• Equip internal sales and partner teams with tools, training, and resources to effectively position and sell the product.
• Gather and analyze customer feedback and data to refine product features and messaging.
• Monitor and analyze competitor products, strategies, and marketing efforts to identify opportunities and threats.
• Establish and track KPIs to measure success of co-marketing programs, campaigns, and product initiatives.
• Lead cross-functional GTM workstreams with product, sales, marketing, and partner teams to ensure alignment.

Requirements

• Bachelor's degree in marketing, business, or a related field (MBA is a plus).
• 5+ years of experience in product marketing, preferably in B2B SaaS or enterprise technology.
• Proven experience developing and executing go-to-market strategies for new products and features.
• Strong background in creating compelling product positioning, messaging, and content across multiple channels.
• Experience collaborating with partner marketing, alliances, or channel teams to develop joint campaigns and co-marketing programs.
• Exceptional communication, storytelling, and presentation skills, with the ability to simplify complex ideas for diverse audiences.
• Strong analytical skills and experience using market research, competitive intelligence, and performance metrics to guide decisions.
• Comfortable working cross-functionally with product management, sales, customer success, and external partners.
• Experience with Hyperscaler marketplaces is a plus.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Collaborative and able to work effectively with cross-functional teams.
• Proficiency in marketing software and tools (e.g., CRM, analytics, content management systems).

Nice to Have

• Background in learning, talent, or HCM software space.
• Desire to explore, create, and test, with a passion for teaching others.
• Ability to collaborate with all levels of the organization and get buy-in from teammates and senior leaders.
• Inspired to take “intelligent risks” to deliver best-in-class content, tools, tips, and experiences.
• Always looking to streamline workflows and create efficiencies.
• Ability to work independently while also collaborating effectively.

Qualifications

• Educational background includes a Bachelor's degree in marketing, business, or a related field; MBA is a plus.

Benefits & Perks

• Not explicitly specified in the description.