Senior Product Marketing Manager, Customer Acquisition, Luna Prime Gaming Marketing

About the Role

Key Responsibilities

• Develop and deliver the marketing strategy to maximize customer acquisition, focusing on traffic and conversion.
• Build partnerships across the immediate and broader organization, identify potential new traffic channels, and rapidly launch initiatives to test effectiveness and scale.
• Grow and evolve existing traffic channels, driving the strategy, initiatives and tracking mechanisms for continuous improvement.
• Partner with Product, UX and GTM teams to develop best-in-class landing page experiences and messaging to drive customer conversion.
• Build a deep understanding of traffic and conversion, and step up as the subject matter expert and thought leader in your domain.
• Regularly dive deep and inspect key metrics, work with data science teams to surface and analyze new metrics as needed.
• Identify patterns and key insights, surface in weekly/monthly business review mechanisms, and drive continuous learning and improvement.
• Manage the end-to-end execution of marketing campaigns: Define message & copy, drive legal reviews, provide & drive creative brief, define target customer segments, drive localization, campaign building, launching and performance tracking.
• Demonstrate hands-on leadership in developing and executing new initiatives from concept to completion.
• Leverage merchandising teams, marketing channel SMEs and Tech/BI teams to scale & automate.
• Manage multiple initiatives simultaneously, navigating ambiguity and shifting priorities in a fast-paced environment.
• Adapt global strategies to meet local needs — identify country-specific nuances that require tailored approaches to maximize adoption and engagement while meeting legal requirements.

Requirements

• 6+ years of professional non-internship marketing experience.
• Ability to juggle multiple priorities and make things happen in a fast-paced, dynamic environment; strong bias for action.
• Excellent verbal and written interpersonal skills; ability to work successfully with and influence all levels of an organization.
• Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and evaluate outcomes.
• Experience with digital marketing tools and analytics platforms, and willingness to learn new tools.

Nice to Have

• MBA or advanced degree.
• Background in customer acquisition, growth marketing.
• Gaming industry experience.
• Experience with subscription-based services.

Qualifications

• Educational background or certifications are not explicitly specified, but experience in marketing and related fields is required.

Benefits & Perks

• Competitive salary range from $128,600/year to $212,600/year depending on geographic market and experience.
• Total compensation including equity, sign-on payments, and other benefits.
• Medical, financial, and other benefits as part of the total package.
• Workplace accommodations and support for applicants with disabilities.