Senior Product Marketing Manager, IBM Software

IBM

Austin, TX

Full Time

Senior

17 days ago

Job Description

About the Role

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. As an IBM product marketing manager, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. This is a hybrid role requiring 3-days a week in the office.

Key Responsibilities

Act as the market catalyst for IBM Software offerings, providing guiding views on key problems, competitors, and differentiators grounded in data.
Identify opportunities, distinctive competencies, and positioning for IBM software products.
Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM's offerings.
Galvanize internal support across all channels and drive demand for the offerings.
Stay active in customer conversations at events or in the field and online.
Lead product-level marketing and communications efforts to support pipeline generation and new client acquisition for IBM Software.
Collaborate with teams across geographies, including other Marketing, Product Management, Sellers, and Business Partners.
Connect differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, market segment share, win/loss rate, analyst ranking, and social influence.

Requirements

Proven experience in B2B product marketing.
Strong understanding of technical and developer audiences.
Ability to distill complex technologies into clear, compelling messaging for target audiences.
Skilled in mapping the customer journey and influencing marketing strategy accordingly.
Effective collaborator with cross-functional teams across diverse skill sets and backgrounds.
Excellent multitasking skills with the ability to prioritize and adapt in a fast-changing environment.
Knowledgeable of go-to-market strategy development and execution.
A technical background in software engineering or computer science, demonstrated through prior professional experience or academic credentials.