Senior Product Marketing Manager- Identity Services Engine (ISE)

About the Role

Key Responsibilities

• Develop Go-to-Market Strategy for new and existing products, including identifying target markets, messaging, and positioning.
• Develop Core Product Positioning, Messaging, and Differentiators to craft compelling and consistent positioning and messaging around the differentiators that align with the overall product strategy and resonate with customers and partners.
• Work with inbound product management, engineering, and the field to identify and articulate the outstanding value propositions of Cisco Security products, ensuring they are communicated and understood by the target audiences.
• Enable Sales and Partners by developing content for collateral, product training, and other resources for direct sales teams and partner organizations.
• Engage directly with sales and customers to understand changing needs and attend industry events.
• Conduct Market Research by continuously analyzing the market and customer feedback to identify emerging trends, opportunities, and threats, and perform competitive analysis to ensure successful product positioning.
• Influence Partners, including Executives, using excellent communication skills, strong analytical and problem-solving skills, and a data-driven approach to make product and marketing recommendations.
• Define and monitor metrics to assess GTM success.

Requirements

• 10+ years in enterprise/b2b tech with at least 5 years of product management experience, including at least 3 in network security.
• Bachelor's degree or equivalent experience in computer science or related fields.
• Strong project execution skills, attention to detail, and a risk-mitigation mentality.
• Excellent analytical, problem-solving, and reporting skills in customer-facing roles.
• Ability to lead and influence via persuasion, perseverance, and energy to drive consensus across functions and teams.
• Collaboration with internal and external partners.

Nice to Have

• Product marketing experience.
• Product and market understanding of Network Access Control.
• MBA.
• Experience speaking publicly to an executive-level audience.

Qualifications

• Bachelor's degree or equivalent experience in computer science or related fields.

Benefits & Perks

• U.S. employees have access to quality medical, dental and vision insurance.
• A 401(k) plan with a Cisco matching contribution.
• Short and long-term disability coverage.
• Basic life insurance and numerous wellbeing offerings.
• Up to twelve paid holidays per calendar year, including one floating holiday and a day off for birthdays.
• Vacation time off, Sick Time Off, and paid time away for emergencies and volunteering.
• Performance-based incentive pay for sales roles, with detailed incentive structure.