Senior Product Marketing Manager - Marketing Solutions-Identity

About the Role

Key Responsibilities

• Lead GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning for TransUnion's Identity Solutions product suite
• Partner with product management leadership to develop GTM strategy, track KPIs, and co-manage pipeline and revenue
• Manage cross-functional execution and oversight of go-to-market programs, establishing the go-to-market strategy across all vertical markets in the US
• Partner with US vertical leadership to evaluate and prioritize vertical segments for focused marketing efforts, and develop value propositions and product messaging for verticalized go-to-market activities
• Build market awareness of solutions through industry events and speaking engagements
• Perform market research and competitive analysis to inform product positioning and sales enablement
• Diagnose client and prospect needs, translate into questions and use cases, and craft stories and positioning to address marketing opportunities
• Collaborate with marketing functions (Planning & Management, Campaign Management, Content, Events, Media, Branding & Design, Web teams) to execute GTM strategies and report on KPIs

Requirements

• Expert understanding of the advertising and marketing ecosystem
• Familiarity with consumer data for marketing and advertising use cases
• Experience working with identity data, privacy, data collaboration, and clean rooms
• Proven success in developing and executing go-to-market programs for impactful product launches
• Strong storytelling and communication skills, including public speaking
• 6+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, or related functions
• Experience working with big brands and in the AdTech/MarTech industry is a plus
• Educational background with a four-year college degree; MBA preferred
• Ability to work in a fast-paced, dynamic environment with minimal supervision
• Strong project management skills, attention to detail, and results-driven mindset

Nice to Have

• Experience working cross-functionally in a complex matrix organization
• Understanding of marketing identity resolution, audience targeting, media strategy, data science
• Experience with vertical market segmentation and developing tailored value propositions

Qualifications

• Four-year accredited college degree required
• MBA preferred

Benefits & Perks

• Flexible benefits including flexible time off, paid holidays, health benefits (medical, dental, vision), and health spending accounts
• Mental health support, disability benefits, paid parental leave, adoption assistance, fertility coverage
• Legal benefits, long-term care insurance, commuter benefits, tuition reimbursement
• Charity gift matching, employee stock purchase plan, 401(k) with employer match
• Access to Employee Resource Groups