Senior Product Marketing Manager (Remote U.S.)

Uniguest

Nashville, TN

Full Time

Senior

17 days ago

Job Description

About the Role

Uniguest is seeking a Senior Product Marketing Manager to lead strategic initiatives to position and grow SaaS products in competitive markets. In this position, you'll own the go-to-market strategy, drive cross-functional alignment, and ensure that product value is clearly communicated to customers and internal stakeholders.

Key Responsibilities

Lead the development of product positioning, messaging, and competitive differentiation for SaaS offerings.
Own and execute go-to-market strategies for major product launches and feature rollouts.
Partner with product management to influence roadmap decisions based on market insights and customer feedback.
Enable sales and customer success teams with compelling narratives, tools, and training.
Conduct in-depth market, customer, and competitive research to inform strategy.
Collaborate with demand generation and content teams to drive awareness and adoption.
Analyze product performance and campaign effectiveness to refine messaging and strategy.

Requirements

5-8+ years of product marketing experience, with at least 3 years in B2B SaaS.
Proven success in launching and scaling SaaS products.
Strong strategic thinking and storytelling skills.
Experience working closely with sales, product, and executive teams.
Familiarity with tools like Salesforce, Marketo, and product analytics platforms.

Qualifications

No additional formal qualifications specified beyond experience requirements.

Benefits & Perks

Supportive leadership team that rewards initiative and success.
Medical, Dental and Vision Insurance Plan options.
401k Plan with Employer Match.
Paid Time Off Programs including vacation, sick leave, volunteer time off and parental leave.
Employee Assistance Program (EAP).
Employee Referral Bonus Program.
Career development and potential for advancement opportunities.
Performance bonuses.
Employee Recognition Rewards Program.

Working at Uniguest

Uniguest is committed to equal employment opportunity and to providing all people equal access to employment without regard to personal characteristics that are unrelated to their ability, performance, or qualifications. The company prohibits discrimination and harassment against any employee or applicant for employment based on race, color, religion, national origin, sex, sexual orientation, marital status, pregnancy, gender identity, veteran status, disability, genetic information, age, or any other basis protected by law.

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