Senior Product Marketing Manager, T-Mobile Tuesdays

About the Role

Key Responsibilities

• Be the primary champion for T-Mobile Tuesdays customer engagement, focusing on driving increases in perk engagement from within T-Life through to partner-side redemptions.
• Partner with T-Life Product Marketing and other internal teams to shape features and enhancements that improve the Tuesdays customer journey and operations.
• Work closely with the Sr. Product Marketing Manager, Strategic Insights & Analytics to find opportunities and leverage data to inform the Tuesdays roadmap, feature prioritization, and offer strategy.
• Collaborate with the Sr. Product Marketing Manager, Calendar & GTM (campaign planning and execution) and the Sr. Manager, Marketing & Communications (customer-facing messaging and communications) to ensure flawless, aligned delivery of the Tuesdays program.
• Influence and optimize the mix of partner offers in the platform in partnership with T-Ads by using customer data, offer performance, marketplace trends, and revenue potential.
• Track, analyze, and communicate engagement and redemption metrics, providing actionable insights and recommendations for ongoing optimization.
• Maintain a relentless focus on customer delight, regularly gathering and applying feedback to refine the program experience.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in product marketing, with a strong focus on loyalty, engagement, or customer retention programs.
• Experience with marketing partnerships or partner offers platforms is highly valued.
• Demonstrated success driving customer engagement through marketing strategies.
• Ability to use data, insights, and analytics to find opportunities, optimize offers, and drive improvements.
• Experience working collaboratively with cross-functional teams and influencing without direct ownership.
• Exceptional project management, organizational, and multitasking skills.
• Strong communication skills with the ability to present complex insights and recommendations to diverse audiences including senior leaders.
• Creative, resourceful, adaptable, and passionate about continuous improvement and customer experience.

Nice to Have

• Experience with loyalty, engagement, or customer retention programs.
• Experience with marketing partnerships or partner offers platforms.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• 5+ years of relevant work experience in product marketing.

Benefits & Perks

• Competitive base salary and compensation package.
• Annual stock grant, employee stock purchase plan, 401(k).
• Access to free, year-round money coaches.
• Medical, dental, and vision insurance.
• Flexible spending account, paid time off, up to 12 paid holidays.
• Paid parental and family leave, family building benefits, back-up care, childcare subsidy, tuition assistance, college coaching.
• Disability, voluntary AD&D, accident, life, and long-term care insurance.
• Mobile service & home internet discounts, pet insurance, commuter and transit programs.