Senior Product Marketing Manager, Water Business

About the Role

Key Responsibilities

• Responsible for global marketing and program management for IDEXX Water products, including identifying and quantifying product growth and profitability opportunities through financial, market, and customer analysis.
• Develop and implement marketing programs using new marketing collateral or tactics, new product introductions, pricing/offers, product combinations, and other tools to increase sales and profitability.
• Manage and maintain marketing programs after launch.
• Conduct customer research to identify global customer needs and market trends and develop program strategies.
• Research competitive products to support program strategy.
• Identify high potential new marketing and pricing programs through robust financial and market analysis.
• Assist in building convincing business cases and estimating ROIs for new marketing programs using financial modeling.
• Develop product positioning and messaging based on customer and prospect insights.
• Collaborate with regional commercial teams to develop and execute global marketing communication strategies and campaigns.
• Use financial analysis and modeling to set pricing and margin strategies for marketing programs.
• Define and achieve financial and other objectives for marketing programs.
• Lead and manage cross-functional project teams to develop programs, workflows, and processes, coordinating internal resources and customer input to ensure timely and successful delivery.
• Coordinate with product management, commercial operations, planning, sales, finance, and others to ensure overall program success.
• Perform and supervise basic product management tasks such as managing change orders and SAP product and pricing updates.
• Participate in business development activities, such as technology development partnerships.
• May lead marketing strategy for new product development projects, including market segmentation and launch planning.
• May manage staff, assign work, monitor activities, evaluate performance, and handle escalated issues.
• May administer employment actions, provide coaching, and support staff training and development.
• May be responsible for budget setting, monitoring, and control.

Requirements

• Bachelor's Degree or equivalent combination of education and experience; Master's Degree or equivalent preferred.
• Experience in strategy work such as management consulting or corporate strategy is preferred.
• Strong strategy development skills including building business cases, conducting market analysis, and financial modeling.
• Experience conducting customer research to identify business opportunities and unmet needs.
• Ability to develop and implement cross-functional programs managing strategy and details concurrently.
• Drive, initiative, and creativity with a focus on thought leadership.
• Strong analytical and modeling expertise.
• Strong problem-solving skills and ability to anticipate and resolve issues.
• Solid financial management and budgeting skills.
• Proficiency in MS Office applications, especially spreadsheets, presentations, and databases.
• Basic or solid understanding of SAP and Salesforce.com CRM is a plus.
• Strong marketing strategy skills including product development, segmentation, positioning, pricing, distribution, forecasting, and promotion.
• Strong writing skills for drafting marketing content.
• Understanding of digital marketing principles is preferred.
• Excellent communication and presentation skills.
• Influencing skills to gain support and motivate teams.
• Strong cross-functional project management skills, ability to prioritize and manage multiple projects.
• Proven leadership in working with and leading highly matrixed, cross-functional, and technical teams.
• Multiple language ability and/or cultural familiarity is a plus.

Nice to Have

• Experience with SAP and Salesforce.com CRM.
• Multiple language ability and/or cultural familiarity.

Qualifications

• Bachelor's Degree or equivalent; Master's Degree preferred.
• Experience in strategy work such as management consulting or corporate strategy.

Benefits & Perks

• Competitive compensation, incentives, and benefits.
• Supportive work culture that encourages learning and discovery.
• Hybrid office environment with onsite presence 2 days per week.
• Purposeful work that drives improvement.