Senior Product Marketing ManagerNew

About the Role

Key Responsibilities

• Lead the Go-to-Market strategy for new products and features, executing releases and campaigns, collaborating with Content, Creative, Demand-Gen and Revenue teams.
• Develop and refine product positioning based on customer research and product vision, partnering with the Product team.
• Create core messaging aligned to customers' and prospects' needs, including defining customer challenges, value propositions, differentiators, and customer benefits.
• Drive creation of innovative & compelling content for sales teams, including pitch decks, product videos, data sheets, FAQs, website pages, and playbooks.
• Bring products to market with innovative and effective launch plans, ensuring complete, timely, and accurate communication between Product and Marketing teams.
• Partner with demand generation team to drive integrated marketing campaigns that communicate Later's value propositions, build sales pipeline, and drive adoption and retention.
• Partner with Enablement team to help sales teams understand products, services, and solutions.
• Partner with Competitive Intelligence to deliver deep insights for product decision making.
• Leverage marketing insights and customer data to understand customer needs and represent the voice of the customer.
• Mentor and develop other members of the product marketing team.

Requirements

• 6+ years of marketing experience with 5 specifically in product marketing.
• Mastery of foundational PMM skills - messaging/positioning, GTM strategy, audience segmentation, sales enablement, content creation.
• Strong strategic, analytical, organizational, and problem-solving skills, with comfort making decisions based on data.
• Scrappy, “do-what-it-takes” attitude and a bias for action.
• Excellent people and project leadership skills, with a proven track record launching new products and campaigns.
• Successful collaboration with and influence over product management, revenue, and marketing teams.
• Exceptional written and oral communication skills.
• Proficiency with Microsoft PowerPoint and Google Slides, and Adobe Photoshop and/or Figma.
• Bachelor's degree or demonstrated professional equivalent skill.

Nice to Have

• Experience at a high growth Software-as-a-Service or technology company, or marketing agency.
• Advanced degree such as an MBA.

Qualifications

• Bachelor's degree or demonstrated professional equivalent skill.

Benefits & Perks

• Salary range of $140,000 - $170,000.
• Market-based and data-driven compensation approach.
• Participation in various benefits plans as part of overall compensation.
• Remote work opportunity (#LI-Remote).