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Senior Program Manager, Customer Journey Strategy

Apple

Sunnyvale, CA
Full Time
Senior
123k-219k
10 days ago

Job Description

About the Role

AppleCare Digital is responsible for all support and service digital content, web assets, customer tools and apps, communities, analytics, SEO, and social media. Within the larger AppleCare Digital organization, we manage a suite of applications including the Apple Support app on iOS and visionOS, getsupport.apple.com, Messages for Business, the digital Interactive Voice Response (IVR) system, and more. We are seeking a strategic, customer-focused problem solver to join as a Senior Program Manager supporting our digital support and contact center transformation. The role involves designing and evolving customer journeys across our digital support ecosystem and contact center infrastructure, ensuring seamless, intuitive experiences for customers across self-service, chat, and phone channels, aligned with Apple's values.

Key Responsibilities

  • Work across cross-functional teams to design and evolve customer journeys that span the digital support ecosystem and contact center infrastructure, including IVR.
  • Connect the dots between front-end UX, backend operations, and behavioral insights to drive improvements that reduce friction and enable smarter, faster resolution.
  • Leverage customer empathy, journey mapping, and proficiency in contact center technologies to unlock new opportunities for self-service, intelligent routing, and support channel optimization.
  • Utilize AI/ML, automation, and voice technologies to empower customers and agents, delivering measurable impact in customer satisfaction, containment, and operational efficiency.

Requirements

  • 7+ years experience working with digital support channels (chatbots, virtual assistants, self-service tools, knowledge base articles, etc.).
  • Experience conducting gap analyses across customer journeys to identify problems, drop-offs, and friction.
  • Experience with tools like Tableau to measure KPIs such as CSAT, customer effort, self-service adoption, and abandon rate.
  • Ability to lead and partner with product, UX/UI, engineering, and other cross-functional teams to translate journey insights into digital improvements.
  • Ability to balance customer experience objectives with cost-efficiency, scalability, and business constraints.
  • BA or BS or equivalent experience.

Nice to Have

  • 10+ years of experience in customer experience, digital support, or program management, ideally in a tech or contact center environment.
  • Proven success leading programs that span digital support channels or contact center/IVR systems.
  • Familiarity with AI-powered support solutions such as virtual agents, chatbots, and predictive routing.
  • Understanding of agile and design thinking methodologies.
  • Bachelor's degree in Business/Strategy, UX Design, or Technology/Data.

Qualifications

  • 7+ years experience in digital support channels or related fields.
  • Experience with contact center technologies and journey analysis.
  • Proficiency with KPI measurement tools like Tableau.
  • Leadership skills in cross-functional collaboration.
  • Educational background equivalent to BA or BS.

Benefits & Perks

  • Base pay range between $123,100 and $219,100, depending on skills, qualifications, experience, and location.
  • Opportunity to become an Apple shareholder through stock programs.
  • Discretionary restricted stock unit awards and stock purchase discounts.
  • Comprehensive medical and dental coverage.
  • Retirement benefits.
  • Discounted products and free services.
  • Reimbursement for educational expenses related to career advancement.
  • Potential eligibility for bonuses, commissions, and relocation assistance.

Working at Apple

Apple values diversity, innovation, and building products and experiences that revolutionize industries. The company promotes inclusion and equal opportunity for all applicants, fostering a work environment driven by passion, dedication, and a commitment to leaving the world better than they found it.

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Job Details

Posted AtAug 27, 2025
Job CategoryProgram Management
Salary123k-219k
Job TypeFull Time
ExperienceSenior

Job Skills

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About Apple

Website

apple.com

Location

Sunnyvale, CA

Industry

Electronic Computer Manufacturing

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