Senior Social Marketing Strategist, Podcasts

About the Role

Key Responsibilities

• Partner with individual show production teams to improve their social strategy and optimize content to meet audience and business goals.
• Develop benchmarks and best practices for podcasts across platforms like Instagram, TikTok, YouTube Shorts, and others.
• Interpret social performance metrics for show teams and advise on driving audiences down-funnel to become paying subscribers.
• Lead testing and experimentation in social media, developing new social-first ideas and formats, and evaluating emerging channels like Substack, Bluesky, or Discord.
• Assist with episode clipping, social copywriting, audience engagement activities, or social graphic creation for specific shows or campaigns.
• Act as a proactive, trusted audience development partner, bringing a data-driven perspective to growth strategies.
• Create and maintain social content playbooks and collaborate with show teams to optimize content, posting, and engagement strategies.
• Help cultivate fan communities through engagement, comment moderation, and community prompts.
• Develop community-building campaigns and strategies to drive participation in subscription programs, live events, and merchandise.
• Monitor social trends and conversations, and present insights to inform creative and strategic decisions.
• Track and report on social KPIs, analyze content performance, and recommend improvements.
• Research and evaluate opportunities on emerging platforms and test community-building strategies for paid subscribers.

Requirements

• Deep expertise in growing audiences organically across social platforms, especially Instagram and TikTok.
• Fluency in social media culture and ability to spot rising trends and engagement opportunities.
• Experience writing engaging audience-facing copy in different brand voices.
• Experience cutting, clipping, and optimizing video content for social media.
• Ability to analyze data to inform decisions on social channels.
• Proven ability to work with diverse stakeholders and build strong relationships.
• Strong visual design sensibility; experience with Photoshop is a plus.
• Creative, proactive, solutions-oriented mindset.
• Understanding of audiences across various channels and platforms.
• Ability to learn new channels, industries, and markets quickly.
• Experience with Premiere, AfterEffects, or other video editing tools.
• Experience working with high-profile talent is a plus.

Nice to Have

• Experience with Photoshop.
• Experience with Premiere, AfterEffects, or other video editing tools.
• Experience working with high-profile talent.

Qualifications

• No specific formal educational qualifications are explicitly listed in the description.

Benefits & Perks

• This is a permanent, full-time position that is benefits-eligible.
• Comprehensive benefits to support employees in all life stages.