Senior Specialist, Global Demand Generation Programs

About the Role

Key Responsibilities

• Work with integrated marketing segment leaders and product marketing to align programs to specific audiences, buyer personas, and product lines.
• Help create engaging experiences at key points in the buyer journey to educate prospects and drive conversion into sales accepted leads.
• Develop and implement scaled marketing programs that increase market awareness, relationships, and purchase consideration based on meeting the buyer's needs.
• Manage all tactics required for segment campaigns using JIRA Project Management System to meet deadlines and keep stakeholders informed.
• Partner with the Integrated Marketing Director, Sales, and Segment Marketing to plan and execute marketing campaigns and programs.
• Collaborate with the Corporate Marketing Team to develop and execute assets and tactics for demand generation programs.
• Test new tools, approaches, and channels to innovate and scale programs with an emphasis on integrated marketing and global applicability.
• Optimize campaigns and programs through ongoing monitoring, analysis, and insights.

Requirements

• BA/BS in marketing or a relevant field.
• Ideally 6+ years of experience in similar functional roles or equivalent work experience with a degree.
• Marketing experience in B2B, preferably in technology-based industries.
• Proven experience in demand generation strategy development and execution.
• Strong campaign orchestration, message optimization, and understanding of persona and buying cycle.
• Knowledge of pipeline lead/customer flow and how demand programs impact the funnel.
• Ability to understand complex issues, frame insights, and communicate recommendations clearly.
• Ability to build relationships and work effectively with multiple stakeholders in a cross-functional environment.
• Strong time management skills and ability to prioritize tasks within deadlines.
• Self-motivated, proactive, and able to work independently.
• Flexible, agile, and able to thrive in a fast-paced environment.
• Strong analytical skills and attention to detail.
• Excellent messaging, verbal, and written communication skills.

Nice to Have

• Software and hardware marketing expertise.

Qualifications

• BA/BS in marketing or a relevant field.
• 6+ years' experience in similar roles or equivalent work experience.

Benefits & Perks

• Paid time off and paid holidays.
• Medical, dental, life, and AD&D insurance plans.
• Pre-tax flex spending accounts for medical and dependent care.
• 401K with employer match.
• Tuition reimbursement and training opportunities.
• Wellness fairs and employee events.
• Inclusive work environment promoting diversity and open communication.