Senior Vice President, Brand and Marketing

About the Role

Key Responsibilities

• Lead Visionary Brand Marketing Strategy by defining the modern 'Lincoln Center Experience,' driving audience engagement, donor and patron value alignment, community relations, and cross-campus messaging.
• Generate bold ideas and innovative campaigns, partnerships, activations, and memorable experiences to build awareness and affinity for Lincoln Center performances and programs.
• Align promotional campaigns with organic social media strategies and storytelling around artists and performances, including real-time audience experiences.
• Strengthen brand equity by analyzing audience data, market research, and competitive intelligence to enhance positioning and engagement strategies.
• Utilize analytics, segmentation, and predictive modeling to optimize the audience journey and expand the organization's reach.
• Develop and implement research-backed engagement strategies to foster patron loyalty and broaden accessibility.
• Establish internal metrics to evaluate progress and impact.
• Collaborate with stakeholders to develop a shared blueprint for audience and visitor experience across Lincoln Center.
• Partner with Artistic Programming and Education teams on performance marketing strategies.
• Support revenue, product innovation, and stewardship goals through proactive collaboration with Advancement and Venue Sales teams.
• Oversee digital storytelling efforts to amplify Lincoln Center's cultural influence and support technology priorities for website, ticketing, and content distribution.
• Lead and inspire a high-performing marketing and design team, ensuring alignment of strategy, structure, and resources with organizational priorities.

Requirements

• 10+ years of experience in senior brand strategy and creative marketing roles, preferably in live performance arts, entertainment, technology, or creative sectors.
• Proven success in audience/consumer development, engagement, and revenue generation.
• Experience leading high-impact teams and strategies.
• Strong decision-making skills and ability to influence cross-functional teams.
• Business acumen with a tech-forward orientation.
• Entrepreneurial mindset with a 'can do' attitude and problem-solving skills.
• Disposition for thoughtful experimentation and innovation driven by key metrics.
• Excellent communication and influencing skills.
• Ability to collaborate and build consensus among diverse stakeholders.
• Passion for making the arts accessible, relevant, and reflective of societal evolution.
• Completed undergraduate degree from an accredited college or university.

Nice to Have

• Experience in arts, culture, or entertainment sectors.
• Knowledge of digital marketing tools and analytics platforms.
• Experience with audience segmentation and predictive modeling.

Qualifications

• Bachelor’s degree from an accredited college or university.

Benefits & Perks

• Competitive salary range of $300,000 to $350,000, depending on experience and qualifications.
• Comprehensive employee benefits including medical, dental, and vision coverage.
• 403(b) savings plan, paid time off, wellness programs, and learning opportunities.
• Opportunities to enjoy artistic performances at Lincoln Center.