Senior Web Product Manager

About the Role

Key Responsibilities

• Develops, recommends, and implements web marketing plans and programs designed to advance our product and meet business goals, including growing revenues, clients, and profitability.
• Leads and develops testing programs for the product team including strategy, process improvements, coordination and execution, and analysis and insights for all lines of business.
• Responsible for personalized experiences, including data and customer strategy, coordination and execution and analysis and insights for all lines of business.
• Works with a cross-functional team of UX, UI, SEO, IT, content, and other key stakeholders to ensure projects meet strategic objectives and timelines and incorporate web best practices.
• Analyzes key performance metrics and develops and implements product and test and learn roadmaps to improve, modernize, and optimize websites.
• Identifies key stakeholders, assumptions, and constraints to gain alignment and develop plans to meet project timelines, budgets, and quality metrics, and to determine alternatives to overcome obstacles and mitigate risks.
• Prioritizes projects based on evaluation of short- and long-term benefits to the company.
• Provides project briefs and requirements to internal and/or outside content and creative agencies for the development of landing pages, banners, marquees, sales pages, and web tools on H&R Block web properties.
• Responsible for reviewing design documentation with development teams and QA and gaining approvals for creative deliverables from legal, SEO, and business leaders.
• Owns successful execution of projects from initiation to implementation, communicates effectively, and works with a sense of urgency.

Requirements

• Bachelor's Degree in business or marketing or combination of education and work experience.
• 5+ years' relevant web production/product management experience.
• Ability to analyze key performance metrics to understand strengths and opportunities.
• Strong customer-first mindset.
• Excellent written and oral presentation and facilitation skills, including the ability to communicate with all levels of internal associates and business partners.
• Ability to discuss technical projects at a high-level with squads and understand design implementation and impact.
• Strong project management and organizational skills to balance multiple projects at different points of development.
• A track record of devising strategies to drive customer acquisition and revenue growth.
• Growth mindset: Flexible, friendly, can-do attitude.
• Strong EQ: Ability to establish and nurture relationships with team members and stakeholders.
• Ability to work in a fast paced, ever-changing environment.

Nice to Have

• Experience working with digital marketing firms.
• Experience in formal product management methodologies.
• Experience working with web development teams.
• An understanding of key performance metrics to identify strengths and opportunities.
• Basic understanding of HTML coding.
• Experience with Agile and iterative product management processes and methodology.
• Experience using the Adobe suite of products including Adobe Analytics and Workfront.

Qualifications

• Educational background in business or marketing or equivalent work experience.
• Relevant web production/product management experience of 5+ years.

Benefits & Perks

• Competitive compensation and benefits to support your health and well-being.
• Opportunities to help others and make a meaningful difference.