SEO & Paid Search Specialist

About the Role

Key Responsibilities

• Implement comprehensive SEO strategies to drive organic traffic and improve search rankings for B&G websites.
• Optimize site structure, metadata, headings, and content for search visibility.
• Manage SEO activities such as content strategy, link building, and keyword strategy to increase rankings and domain authority.
• Perform regular SEO audits to identify and resolve issues impacting site performance, such as site speed, mobile optimization, and crawl errors.
• Generate and present regular SEO reports with actionable insights and recommendations to improve outcomes and ROI.
• Monitor, track, and analyze SEO performance using tools like Google Analytics, SEMrush, Screaming Frog, Bright Local, Google Tag Manager, and Google Search Console.
• Conduct in-depth keyword research to identify high-value keywords and opportunities for content optimization.
• Stay current with SEO trends and algorithm updates to ensure strategies align with industry best practices.
• Perform keyword research and competitive analysis to identify strengths, weaknesses, and opportunities to outperform competitors in search rankings.
• Optimize content marketing efforts by aligning content with SEO strategies and ensuring it is optimized for target keywords and search intent.
• Plan, execute, and optimize paid search campaigns across key retailer platforms.
• Manage budgets, bids, and targeting to maximize ROAS.
• Monitor campaign performance, generate regular reports, and recommend campaign adjustments for optimization.

Requirements

• Bachelor's degree in business, digital marketing, or a related field is preferred.
• Experience with consumer-packaged goods is preferred.
• 3+ years of experience in Digital Merchandising within eCommerce.
• Strong SEO acumen and proficiency in Excel.
• Ability to work quickly and accurately in a fast-paced environment while managing multiple projects.
• Proactive problem-solving skills to identify and address root causes.
• Effective task management, deadline adherence, and clear communication of results.
• Persuasive written and oral communication skills.
• Organized, detail-oriented, and results-focused.
• Adaptable to change, self-motivated, and enthusiastic about learning.
• Collaborative and team-oriented, comfortable working across multiple functions.

Nice to Have

• Experience with consumer-packaged goods.

Benefits & Perks

• Comprehensive, affordable health and wellness coverage for you and your family.
• Paid time off (holidays, vacation, and sick days).
• Medical, prescription drugs, dental, and vision coverage.
• Life, disability, and AD&D insurance.
• 401(k) plan.
• Flexible spending accounts.
• Tuition reimbursement program.
• Employee assistance programs.
• Telemedicine.
• Work-life balance initiatives.
• Employee discounts.
• Wellness program.
• Paid parental leave.