SEO/GEO Optimization Lead

About the Role

Key Responsibilities

• Implement on-page and technical SEO across multiple brand sites (meta, headers, linking, etc.).
• Monitor keyword rankings, indexation, and Core Web Vitals.
• Partner with content, dev, and product teams to maintain SEO-friendly page speed and site structure.
• Maintain and evolve structured data (e.g., FAQPage, Article, LocalBusiness schemas).
• Conduct regular audits and implement action plans using tools like Ahrefs, SEMrush, GSC.
• Structure content for maximum visibility in AI-generated answers and snapshots.
• Work with content authors to create AI-friendly Q&A blocks, glossary terms, and expert quotes.
• Help monitor and analyze brand mentions in ChatGPT, Bing, Perplexity, and others.
• Assist in schema saturation strategy to boost factual authority across service and location pages.
• Support monthly SEO/GEO reporting using GA4, Search Console, and snapshot tracking tools.
• Help implement A/B and split testing to improve organic click-throughs and UX.
• Collaborate across marketing, content, and engineering teams to align content goals with platform performance.
• Recommend optimizations based on ranking shifts, AI behavior, or competitive benchmarking.

Requirements

• 9+ years of SEO experience, preferably across large sites or multisite platforms.
• Familiar with WordPress (or headless CMS), schema markup, page speed optimization.
• Working knowledge of SEO tools like SEMrush, Ahrefs, Screaming Frog, and GSC.
• Curiosity and enthusiasm for AI-driven search experiences and generative discovery platforms.
• Strong written communication skills, especially for content structure and clarity.

Nice to Have

• Exposure to GEO principles or AI snapshot monitoring (e.g., Bing Chat, Perplexity.ai).
• Experience working with structured content APIs or modular CMS tools.
• Familiarity with zero-click SEO, local SEO, or multi-brand environments.
• Understanding of CRO, UX, and analytics tools (GA4, Looker Studio, Hotjar, etc.)