Social Content Specialist - University of Iowa

Learfield

Coralville, IA

Full Time

Mid Level

56k-71k

19 days ago

Job Description

About the Role

As a member of the Social+ team, the Social Content Specialist will serve as an extension of the local property sales staff embedded within the athletic department's digital, marketing and/or creative team(s). This role will be expected to lead efforts related to branded social media content, collaborating with the athletic department and local property staff to ideate, create and produce sponsored social content for corporate partners. The person must be a creative storyteller with knowledge and understanding of college sports, social media platforms, and have experience in shooting video, video editing, graphic and motion design, and photography, ideally in sports. The role supports the strategic objectives of Learfield and sponsorship partners through innovative branded social media content.

Key Responsibilities

Lead creation of branded social media content, including NIL content, for local property sales staff to drive revenue opportunities for Learfield.
Assist in daily management of various social media accounts, including scheduling posts for photo galleries, motion graphics, video production, events, fan interaction, and promotional activities.
Assist in creating content for social media platforms such as multimedia audio/video, animation, graphics, and sponsorable content.
Act as a liaison between athletic department content team, Learfield local sales teams, and national sales.
Collaborate closely with athletic department content teams to create branded content in the defined voice and tone of each social media account.
Evaluate, interpret, and decode performance analytics to assess content performance, fan/follower growth, and community engagement.
Attend live events and produce social content in-game.

Requirements

1+ years of experience successfully working in a creative production environment.
1+ years of experience in developing creative social content that has driven engagement and results.
Experience creating content for multiple social platforms with understanding of what works best on each.
Proficient understanding of social platforms including Facebook, Twitter/X, Instagram, TikTok, YouTube, and Snapchat, and their communities.
Ability to meet deadlines in a fast-paced, dynamic environment.
Proven ability to collaborate with other content creators and stakeholders.
Creative and strategic thinking with the ability to articulate big ideas.
Unquestioned integrity and trustworthiness, with adherence to Learfield, university, conference, and NCAA rules and regulations.

Nice to Have

Bachelor's Degree in a related field of study.
Advanced knowledge of graphic, motion design, photography, and video editing/production (including Adobe Creative Cloud).
Previous experience in the sports industry and college athletics.
Experience working with a sales team.
Knowledge of the NIL landscape.

Qualifications

Bachelor's Degree in a related field (preferred).

Benefits & Perks

Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans.
Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave.
20 Paid Holidays.
401(k) + Match.
Short/Long Term Disability.

Working at Learfield

Learfield offers a full spectrum of benefits for eligible employees and is an Equal Opportunity Employer. They provide equal employment opportunities regardless of race, color, sex, gender identity, sexual orientation, religious practices, national origin, pregnancy, childbirth, or related medical conditions, veteran status, disability, or family status.

Apply Now