Social Media and Design Manager

About the Role

Key Responsibilities

• Develop, implement, and manage social media strategy and campaigns to engage key audiences such as prospective students, current students, alumni, faculty, and industry leaders.
• Design and produce quick-turn graphics, templates, and campaign assets for digital and print use.
• Serve as primary steward of the UTCS visual brand, ensuring visual identity and consistency across all communications.
• Supervise, mentor, review, and quality-check work of student interns contributing to social media and design execution.
• Collaborate with faculty, staff, and university partners on campaigns, event promotion, faculty recognition, and departmental storytelling.
• Track, analyze, and report on social media and design performance metrics; adjust strategies based on insights.
• Manage external vendors or freelancers for overflow design or multimedia projects.

Requirements

• Bachelor's degree in communications, marketing, graphic design, or a related field.
• Minimum of six years of professional experience managing social media accounts for an organization.
• Demonstrated proficiency in Adobe Creative Suite and Canva.
• Strong written, visual, and interpersonal communication skills.
• Ability to work both independently and collaboratively in a fast-paced environment.

Nice to Have

• More than six years of related professional experience, preferably in higher education or a large, complex organization.
• Experience supervising students, interns, or staff.
• Familiarity with brand management and art direction.
• Demonstrated ability to grow engagement and measure social media performance.
• Experience with photography, video editing, or multimedia content production.

Qualifications

• Educational background in communications, marketing, graphic design, or related fields.
• Professional experience managing social media accounts for at least six years.
• Proficiency in Adobe Creative Suite and Canva.

Benefits & Perks

• Salary range starting at $75,000+ depending on qualifications.
• Standard office environment with occasional evening or weekend work.
• Full benefits, including retirement plan (Teacher Retirement System of Texas).
• Supportive and collaborative working community.
• Opportunities for professional growth and engagement.