Social Media Community Coordinator

About the Role

Key Responsibilities

• Actively engages with community members, responds to questions and feedback, and moderates discussions to ensure a positive and productive environment.
• Monitors social media channels to build a community of followers and increase engagement.
• Grows audiences on social platforms, including Facebook, Twitter, LinkedIn, and Instagram.
• Regularly creates platform-specific content to enhance Bob Evans Restaurants' brand image.
• Manages creation and curation of content (text, images, videos) that resonates with the community and aligns with brand messaging.
• Implements engaging text, image, and video content for social media accounts.
• Promotes Google reviews by working with Operations to develop programs to increase positive reviews.
• Creates competitive reporting that includes narratives and marketplace food trends.
• Tracks engagement metrics, monitors online conversations, and reports on community performance and sentiment.
• Works closely with Marketing, Operations, and other stakeholders to ensure consistent messaging and gather feedback.
• Develops and distributes press releases to strengthen the brand's image.
• Performs all other duties as assigned.

Requirements

• Excellent written and verbal communication skills.
• A passion for fostering community relationships through engagement.
• Talent and desire to create brand-building content for various platforms.
• Strong working knowledge of community dynamics and social media expertise.
• Ability to track and evaluate social presence and community performance.
• Proficiency in current social landscapes and understanding how Bob Evans fits into these environments.
• Highly skilled with social media platforms and aware of trends beneficial to the brand.
• Logical reasoning skills with a solution-oriented mindset to assess and resolve community issues.
• Analytical skills.
• 2-4 years of experience in Social Media or Content Creation for a restaurant, hospitality, or retail brand.
• Associate or Bachelor's Degree preferred in a marketing-related field or equivalent education and experience.

Nice to Have

• Experience in the field of Public Relations.

Qualifications

• Ability to perform each essential duty satisfactorily.
• Reasonable accommodations may be made for individuals with disabilities.

Benefits & Perks

• Not explicitly specified in the description.