Social Media Coordinator

Worthington Libraries

Worthington, OH

Full Time

Mid Level

47k-59k

12 days ago

Job Description

About the Role

Under general supervision, the Social Media Coordinator creates dynamic and original digital content to tell the library's story, cultivate an audience and engage patrons across all social media platforms. The role involves developing a comprehensive social media presence, increasing brand awareness, and collaborating across departments to produce engaging content that reflects the library's voice and services.

Key Responsibilities

Creates a comprehensive vision and voice for the library's social media presence
Develops creative, engaging, shareable, content-driven stories, photo/video, and copy
Produces the library's digital content from start to finish
Develops creative original content to tell the library's story through social media channels
Combines social media skills with knowledge of the Library and community to build awareness of services, collections, and programs
Invents online strategies to grow brand presence and increase followers
Identifies relevant trends, news, influencers, and opportunities in social media to increase awareness and amplify the library's voice
Develops and grows the library's presence across social platforms including Twitter, Instagram, TikTok, Facebook, YouTube, LinkedIn
Manages content calendars for social media and other digital channels
Works with community relations team to develop integrated print and digital content
Collaborates across departments and buildings to develop appropriate content
Understands and responds to analytics to ensure content effectiveness
Monitors and responds to social media comments, questions, and feedback in a timely manner
Keeps current with emerging digital media behavior, trends, and technologies
Attends programs, special events, meetings, and serves on committees

Requirements

Bachelor's degree in marketing, public relations or related field
A minimum of 3-5 years of digital marketing and content management experience
In-depth knowledge of social media platforms and strategies for boosting engagement
Strong interpersonal communication skills
Proven creative ability with exemplary video and storytelling skills
Strong written and verbal communication skills
Ability to work accurately with attention to detail
Knowledge of desktop publishing and graphic design software
Proficiency with image and video editing software (Canva, Adobe Creative Suite)