Social Media Coordinator

St. John's Episcopal Hospital

Garden City, NY

Full Time

Mid Level

65k-72k

11 days ago

Job Description

About the Role

The Social Media Coordinator is an exciting new role and opportunity for a creative individual to support the EHS brand and strategic initiatives. This individual will be responsible for photography, videography, editing, managing the social media channels and tracking KPI's and metrics. Episcopal Health Services is the only hospital system providing emergency and ambulatory care to the densely populated, culturally and economically diverse, and medically underserved populations of the Rockaways and Five Towns in southern Queens County and southwestern Nassau County, New York. Celebrating over 110 years of community care, the 257-bed facility provides people of all faiths with comprehensive preventive, diagnostic treatment and rehabilitative services, regardless of ability to pay.

Key Responsibilities

On-site photography and videography
Editing photos and videos
Strong content creation ability
Understanding KPI's and defining them specifically for social media
Collaborating with designers or copywriters to optimize branding and calls to action
Posting to and monitoring all social media channels
Tracking the performance of organic and paid campaigns
Staying abreast of social media technologies
Tracking audience engagement and KPI's
Training interested marketing liaisons in various departments on best practices

Requirements

Bachelor's Degree required
Prior social media experience (2-3 years), preferrable in healthcare or related field
High level of knowledge of, and experience with all social media channels
Ability to track and report metrics and KPI's for campaigns
Experience with Meltwater or other media monitoring solution a bonus