Social Media Coordinator

About the Role

Key Responsibilities

• Develop and execute College social media campaigns, including creating compelling daily content.
• Manage all College social channels and multiple social media publishing calendars.
• Monitor College social channels utilizing social listening tools to keep leaders informed of community interests and concerns.
• Establish a cadence of reporting that informs strategy and decisions, tracks content performance, and generates insights to improve social presence.
• Assist with the implementation of paid social media campaigns.
• Optimize posts to include relevant keywords for search engine optimization.

Requirements

• At least 2-4 years' experience creating and executing social media campaigns on multiple platforms including X, Facebook, LinkedIn, and Instagram.
• Familiarity and/or experience with social listening tools like Brandwatch, Sprout, or Sprinklr.
• Strong working knowledge of Microsoft Office products (Outlook, Word, Excel, PowerPoint).
• Ability to work independently with multiple objectives and deadlines.
• Interest in and ability to understand complex healthcare topics.
• Excellent communication and content creation skills.

Nice to Have

• LinkedIn Learning courses or certifications on social media platforms.
• A bachelor's degree or higher from an accredited college or university (preferred but not required).

Qualifications

• A bachelor's degree or higher from an accredited college or university (preferred but not required).

Benefits & Perks

• Vacation, personal, and sick hours including 13 paid holidays per year.
• Tuition Reimbursement.
• Medical coverage through BlueCross BlueShield, Dental, Vision, and Prescription drug program.
• 403(b) Matching Program.
• Pension Plan.
• Flexible Spending Medical/Dependent Care.
• Employee Assistance Program.
• Short Term/Long Term Disability.
• Life Insurance.
• Domestic Partner Coverage.