Social Media Engagement Specialist

About the Role

Key Responsibilities

• Develop and document streamlined processes for social media community engagement.
• Collaborate closely with PR, Customer Care, and external agencies to ensure consistent communication.
• Lead crisis communications planning from a social media perspective.
• Monitor online sentiment and coordinate reactive messaging in response to reputational risks.
• Act as the primary liaison across teams to drive collaboration and continuous improvement.
• Analyze social trends and audience feedback to inform engagement strategies.

Requirements

• Strong social media writing skills for day-to-day and crisis messaging.
• Experience in PR or crisis communications with a brand reputation focus.
• Ability to build processes and communication plans independently.
• Collaborative mindset with experience working across teams and agencies.
• Strategic thinker with a deep understanding of social media trends and audience engagement.

Qualifications

• Experience in social listening.
• Knowledge of social media marketing and management.
• Writing skills and communication skills.