Social media Marketing (Influencer Outreach)

About the Role

Key Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Create compelling content tailored for various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite for scheduling posts and managing content.
• Conduct social listening to monitor brand mentions and industry trends, responding appropriately to audience interactions.
• Collaborate with graphic designers to produce visually appealing graphics that align with branding guidelines.
• Analyze performance metrics using Google Analytics and web analytics tools to assess the effectiveness of campaigns.
• Execute Facebook Advertising campaigns to promote products and services effectively.
• Perform keyword research to optimize content for SEO and improve search engine rankings.
• Engage in public relations efforts by fostering relationships with influencers and industry leaders.
• Manage e-commerce initiatives through effective social media promotion strategies.
• Edit videos and photographs for use in social media posts to enhance visual storytelling.
• Proofread all content before publication to ensure accuracy and adherence to brand voice.

Requirements

• Proven experience in social media management with a strong portfolio showcasing successful campaigns.
• Proficiency in Adobe Photoshop, Adobe Illustrator, and video editing software.
• Strong understanding of SEO principles, keyword research, and digital marketing strategies.
• Excellent written communication skills with a keen eye for detail in proofreading content.
• Ability to analyze data from Google Analytics and other web analytics tools to inform strategy adjustments.
• Experience in graphic design is a plus; familiarity with branding principles is essential.
• Knowledge of e-commerce practices related to social media marketing is preferred.
• Strong relationship management skills with the ability to engage effectively with diverse audiences.
• A proactive attitude towards learning new tools and staying updated on industry trends.

Nice to Have

• Experience in graphic design.
• Familiarity with branding principles.
• Knowledge of e-commerce practices related to social media marketing.

Benefits & Perks

• Health insurance
• Paid time off
• Vision insurance