Social Media Specialist

University of Memphis

Memphis, TN

Full Time

Mid Level

52k-55k

6 days ago

Job Description

About the Role

The Social Media Specialist will develop and manage impactful social media content for the University, including photos and videos, to enhance the University's online presence and engagement. The role involves creating content, monitoring social media trends, and supporting campus events, all while ensuring alignment with brand standards and accessibility guidelines.

Key Responsibilities

Develop impactful social-first content that captures and conveys the University's story
Edit photos and videos using advanced multimedia software as well as phone editing apps and in-app social media editing tools
Pivot quickly to create and deploy content in response to trends, real-time events and institutional priorities
Ensure content aligns with University brand standards, accessibility guidelines and design best practices
Coordinate and facilitate photo and video shoots to support content creation needs
Proactively source content ideas and monitor campus calendar to support timely and strategic content planning
Monitor social media metrics, analyze performance and make data-backed creative recommendations to optimize content and strategy
Manage online communities by monitoring conversations, responding to comments and messages, and fostering meaningful engagement
Assist with on-campus and off-campus events by capturing live content and supporting production as needed
Perform other duties as assigned to support the goals of the department, including serving as support for marketing photography and videography needs

Requirements

Bachelor's degree and two years of relevant experience or an equivalent combination of education, training, and experience
Preferred two years of professional experience managing social media channels and creating short-form and long-form video content
Proficiency editing with Adobe Creative Suite products (Premiere Pro, After Effects, Photoshop, InDesign) and similar tools including Capcut, Canva and in-app social editing tools
Subject matter expert on social media trends and platform-native content creation, prioritizing video creation on Instagram, YouTube and TikTok
Strong visual eye and understanding of composition (lighting, angles, negative space, photo clarity/depth of frame)
Experience creating GIFs and animation preferred
Strong organizational and project management skills with the ability to manage multiple priorities and deadlines
Excellent communication skills and ability to collaborate across diverse teams
Flexibility to work evenings and weekends as needed

Nice to Have

Experience creating GIFs and animation

Qualifications

Bachelor's degree
Two years of relevant experience

Benefits & Perks

Benefits of Employment (Applies to full-time, non-police employees only)

Working at University of Memphis

The role emphasizes adaptability, collaboration, and staying current with social media trends to effectively promote the University's story and engage its community.

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