Social Media Specialist

About the Role

Key Responsibilities

• Schedules and publishes, accurately and in a timely manner, social media content across various social channels.
• Uses a content management platform (Hootsuite) to manage, monitor and analyze the performance of content.
• Actively engages with relevant social content posted by others (employees, partners, etc.) including monitoring and addressing comments.
• Coordinates social listening duties with the customer care team to ensure timely response to all customer inquiries.
• Ideates creative social media content, tapping into culturally relevant moments that align strategically with loanDepot's brand and company messaging.
• Performs basic editing of social media content, including short-form videos and photos.
• Works closely with cross-functional teams, including marketing, creative, events, and business units, to execute social campaigns.
• Monitors the social landscape and elevates notable developments and trends to teams across the organization.
• Monitors how competitor brands use their social media channels, surfacing insights and opportunities for differentiation.
• Measures and reports impact of social media content and campaigns.
• Performs other duties and projects assigned.

Requirements

• Bachelor's Degree preferred and a minimum of two (1)+ years of social media execution and content development experience.
• Deep understanding of the social media universe including LinkedIn, Instagram, Facebook, X, YouTube, and TikTok.
• Experience with social media management tools such as Hootsuite and the Meta business platform.
• Exceptional verbal, written and interpersonal communication skills.
• Highly effective organizational and time management skills.
• Strong attention to detail, ensuring accuracy and consistency across all tasks.
• Proficient with editing software including Adobe products such as Photoshop, Illustrator and InDesign, as well as video editing tools such as CapCut, Canva and IG Edits.

Nice to Have

• Experience with digital campaign management.
• Knowledge of brand messaging and content scheduling.
• Familiarity with marketing analytics and campaign performance reporting.

Qualifications

• Bachelor's degree (preferred).
• Minimum of 1+ years of social media execution and content development experience.

Benefits & Perks

• Aggressive compensation package based on experience and skill set.
• Inclusive, diverse, and collaborative culture.
• Extensive internal growth and professional development opportunities including tuition reimbursement.
• Comprehensive benefits package including Medical/Dental/Vision.
• Wellness program to support mental and physical health.
• Generous paid time off for both exempt and non-exempt positions.