Social Media Specialist

About the Role

Key Responsibilities

• Have a clear understanding of the SCHEELS brand and culture, while working as an ambassador to build our culture through our social media platforms
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Collaborate with all areas of the store & company to determine appropriate content
• Generate, edit, publish and share content (original text, images, video or HTML), per the CO plan that builds a meaningful connection and encourages community members to take action
• Set up and optimize SCHEELS pages within each platform to increase the visibility of SCHEELS
• Moderate all user-generated content online with the moderation policy for each community
• Create editorial calendars and schedules
• Continuously improve by capturing and analyzing social data, metrics, insights and best practices, then acting on the information
• Identify opportunities to share the SCHEELS story
• Create annual content strategy that promotes and aligns with store goals and fosters customer and store engagement
• Promote the Scheels Visa Rewards card and clearly explain all benefits
• Execute posts/messages to drive sales, traffic, and community goodwill

Requirements

• Experience in social media and ability to think strategically and creatively
• Strong oral/written communication and presentation skills
• Professional appearance and attitude
• Ability to work assigned schedule which may include evenings, weekends, holidays, and some travel
• Must possess a valid driver's license
• Customer service skills and a genuine desire to help others
• Approach daily tasks and projects with energy and urgency
• Show respect and appreciation for others and SCHEELS
• Arrive to work and meetings 10 minutes early
• Teach-ability and eagerness to listen, learn, and accept feedback
• Ability to adapt to a changing work environment
• Ability to apply basic math, grammar, punctuation, and spelling
• Physical ability to sit, stand, bend, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear
• Must be able to exert 20-50 pounds of force occasionally, and 10-25 pounds frequently

Nice to Have

• Bachelor's degree in business, marketing or related field
• 2-5 years of related experience or equivalent combination of degree and experience

Qualifications

• Bachelor's degree in business, marketing or related field (preferred)
• 2-5 years of related experience (preferred)

Benefits & Perks

• Full list of benefits available at scheels.com/careers