Social Media Specialist

About the Role

Key Responsibilities

• Executes Trinity's social media strategy by managing the daily social media calendar and publishing content across all key platforms.
• Manages day-to-day posts and real-time event or stories coverage to engage audiences.
• Creates, curates, and manages high-quality content for social media channels, including Facebook, Twitter, Instagram, LinkedIn, and others.
• Monitors social media trends, tools, and best practices to ensure the organization remains at the forefront of digital marketing.
• Engages with followers and responds to comments and messages in a timely manner to foster a positive community around the brand.
• Collaborates with content, design, and digital marketing teams to ensure creative and cohesive messaging, branding, and storytelling.
• Owns recurring platform reporting and performance tracking to support content optimization and campaign planning.
• Manages the setup, execution, and monitoring of paid social campaigns in collaboration with the Associate Director of Digital Marketing, including budget tracking and performance analysis.
• Supports campus partners with platform-specific best practices as needed.
• Oversees the student social media intern team.
• Collaborates with internal and external partners to enhance brand visibility.
• Ensures compliance with brand guidelines and messaging consistency across all platforms.
• Interacts with confidence, patience, and integrity to provide professional leadership during emergencies.
• Complies with all Trinity University policies and guidelines.

Requirements

• Bachelor's degree from an accredited institution.
• Two years of experience in social media management and digital marketing, with a proven track record of successful campaigns.
• Strong understanding of social media platforms, analytics tools, and best practices.
• Excellent writing, editing, and communication skills.
• Creative mindset with the ability to generate engaging content.
• Strong analytical skills to interpret data and make informed decisions.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and graphic design software (e.g., Canva, Adobe Creative Suite).
• Flexibility to work outside of regular hours for special events or campaigns as needed.

Nice to Have

• Bachelor's degree in Communication, Public Relations, Journalism or a related field.
• Experience contributing to social media strategy development and supporting paid campaign planning and execution.