Social Media Specialist

About the Role

Key Responsibilities

• Assists the Marketing team to build content for the social media calendar.
• Identifies social video content that can be cross promoted on the college's other social platforms.
• Brainstorms content ideas that complement advertising campaigns and promotes recruitment and college events to prospective students.
• Suggests and implements creative ways to increase engagement.
• Collaborates with student facing departments to create content for YouTube Shorts, Instagram, and TikTok.
• Attends events during and/or after business hours to capture “real-time” content.
• Obtains and documents students' consent for appearing on social media video platforms.
• Maintains a consistent “on campus” presence to generate fun, impromptu student content.
• Creates, edits, and publishes short-form video content (TikTok, YouTube Shorts, Instagram Reels) and Instagram Stories and highlights.
• Creates and maintains a unique content calendar for Instagram Stories and TikTok.
• Tracks, documents, and analyzes engagement, follows, shares, and other social data.
• Provides detailed metrics to assess content performance.
• Stays current with emerging social channels and suggests creative ways to attract more viewers.
• Attends webinars, reviews blogs and articles, researches, and applies best practices to the college's social media strategy.
• Documents industry trends, reports findings, and makes recommendations for social media platforms.
• Researches emerging platforms and assesses fit for the college.

Requirements

• Bachelor's degree from an accredited institution.
• 1-3 years of related experience in social media management, building social presence for a brand.
• Experience curating content across various social media platforms such as TikTok, Snapchat, Instagram, YouTube, and other emerging social platforms.
• A strong understanding of the various audience types and social media best practices to optimize engagement.

Nice to Have

• Advertising, Marketing, Communications or related area preferred.