Social Media Strategist and Manager

About the Role

Key Responsibilities

• Manage social media content, media, and the implementation of campaigns, posts, and storytelling.
• Work directly with Marcom leadership to create social media content that supports brand awareness, peer influence, student engagement, prospective student engagement, and alumni relations.
• Develop and oversee the execution of strategic initiatives for the Warrington College of Business on social platforms.
• Utilize branding assets, such as messaging frameworks, to align and strengthen reputation initiatives.
• Create guidelines and enforce policies to ensure consistent social experiences across all channels.
• Analyze social media performance related to reputation, enrollment, student life, alumni relations, and other strategic audiences, and present reports to internal teams and leadership.

Requirements

• Master's degree in an appropriate area; or a Bachelor's degree in an appropriate area and two years of relevant experience.
• Familiarity with advanced concepts, practices, and procedures within the field of social media.
• Experience with social media applications and tools, such as Facebook, X, Instagram, and LinkedIn, with a strong emphasis on communication with users.

Nice to Have

• 5+ years of professional experience in social media as a primary strategist or leader.
• Familiarity with marketing, technology, reporting, and leading teams.

Qualifications

• Master's degree in an appropriate area; or a Bachelor's degree in an appropriate area and two years of relevant experience.