Social Media Strategist II

About the Role

Key Responsibilities

• Execute and maintain the organization's enterprise-wide social presence, including platform strategies, content strategies, social governance, paid social advertising, employer brand, and talent acquisition strategies.
• Contribute to planning, developing, and implementing a long-term strategic plan supporting enterprise strategy, corporate marketing, and brand.
• Manage and implement external and internal social media campaigns and communications.
• Serve as a social media expert and provide leadership on best practices.
• Mentor lower-level team members and lead complex assignments requiring initiative to resolve issues.
• Assist in developing campaign strategies and performance metrics for visibility and engagement.
• Develop social media strategies, campaign plans, and editorial calendars; analyze performance and effectiveness against goals.
• Monitor and analyze platforms to identify challenges and execute strategies to resolve them.
• Collaborate with stakeholders to ensure strategy alignment and develop analytics and metrics frameworks.
• Build and maintain partnerships with key stakeholders and senior management to ensure messaging consistency and policy compliance.
• Collaborate with third-party vendors and coordinate with procurement, ETS, and InfoSec for vendor reviews.
• Lead and present recommendations to improve member experience, including messaging tone and sentiment.
• Stay current with technology, industry best practices, and competitive insights; mentor team members accordingly.
• Develop and implement social media compliance and security programs to meet regulatory requirements.
• Report and present social media complaint trends and escalations to senior leadership.
• Assist in managing social media campaigns and serve as a subject matter expert on social media best practices.

Requirements

• Bachelor's Degree in Marketing, Communications, Public Relations, or a related field, or equivalent training, education, and experience.
• Significant knowledge of social media platforms, especially video-first platforms and placements, review sites, and emerging media.
• Deep understanding of YouTube's algorithm, trends, and best practices for optimizing video content and channel performance.
• Experience in developing and managing large corporate social media campaigns and budgets.
• Skill with social media management systems (SMMS), employee advocacy tools, and paid social advertising platforms.
• Working knowledge of marketing principles such as branding, promotions, production, communications, direct marketing, product life cycles, and business strategies.
• Experience demonstrating thought leadership, initiative, decision-making, and creative problem-solving.
• Strong presentation skills for research, analysis, and strategic recommendations.
• Experience leading cross-functional teams and managing multiple priorities independently or in a team environment.
• Advanced verbal and written communication skills.
• Effective organizational, planning, and time management skills.
• Knowledge of media operations, editorial practices, and specialized publications.
• Expert analytical skills for summarizing information and identifying key patterns and results.
• Understanding of regulatory and financial compliance protocols.
• Ability to build strategic plans and alliances with leadership.

Nice to Have

• Master's Degree in a related field such as Marketing, Communications, or Public Relations.

Qualifications

• Bachelor's Degree in a related field or equivalent experience.

Benefits & Perks

• Not explicitly specified in the description.