Social Strategist HYBRID — FULL-TIMENEW YORK

About the Role

Key Responsibilities

• Find engagement opportunities for audiences across Instagram, TikTok, X, and other channels as needed.
• Be an expert on the latest memes, cultural trends, trending songs, rising hashtags, tweet formats, and other viral moments.
• Identify trends across news sources, Twitter, TikTok, Instagram and other key platforms daily, then explain these trends considering complex client policies and considerations.
• Develop strategic POVs on the brand relevance of these trends and select opportunities to bring forward to clients.
• Work closely with creative counterparts to develop quick-turn ideas, copy, and creative.
• Work with strategy and analytics counterparts to provide learnings and recommendations based on content performance and audience reception.
• Exemplify the brand voice and tone in all community interactions.
• Craft copy for social posts and pitches.
• Maintain an accurate and current content calendar, ensuring all updates and changes are reflected in the master document.
• Manage and organize content and assets.
• Proactively flag opportunities for the brand and escalate issues as needed in a timely manner.
• Maintain and improve workflows and processes for community management and escalations.
• Oversee day-to-day social execution and operational excellence; responsible for oversight of junior team members' work, including providing coaching and feedback.

Requirements

• At least 4 years of experience at a social or digital agency, integrated marketing, or communications firm.
• A Bachelor's degree or equivalent work experience.
• Strong grasp of major social media platforms.
• Excellent organizational skills, attention to detail, and ability to adapt to fast-paced environments.
• Ability to work collaboratively across team functions.
• Basic knowledge of social media management tools and platforms, including Instagram, LinkedIn, and TikTok.
• Strong writing and editing skills.

Nice to Have

• Familiarity with social media management tools such as Sprinklr, Sprout Social, Talkwalker, and/or Brandwatch.
• Secondary research skills, experience analyzing trending news stories and consumer conversations.
• Understanding of content best practices across social channels.
• Knowledge of influencers/tastemakers across social platforms.
• Knowledge of reddit, discord, and Twitch.
• Experience working with influencers, creators, and talent partners.

Qualifications

• Bachelor's degree or equivalent work experience.

Benefits & Perks

• Salary range of $72,000 - $95,000 annually, based on relevant factors.
• Medical and dental insurance.
• Vision insurance.
• 401(k) retirement plan.
• Life insurance.
• Disability insurance.
• Paid time off.
• Travel reimbursement.
• Wellness programming.
• Travel assistance.