Specialist, CRM and Personalized Marketing

About the Role

Key Responsibilities

• Create and implement email campaign briefs in collaboration with various stakeholders.
• Participate in monthly calendar planning, CRM strategy working sessions, and campaign targeting meetings, providing ideas and recommendations.
• Collect and organize necessary details for successful email deployment, including copy, disclaimers, and URLs.
• Monitor and manage various project tasks in Workfront to ensure campaigns remain on schedule.
• Orchestrate the set-up of in-store and online promotional offers and generate coupon creative assets.
• Maintain weekly campaign reports, utilizing data sources to determine campaign performance and inform decision making, including CRM channel metrics, customer metrics, sales, and redemption metrics.
• Partner collaboratively across marketing, digital, creative, CRM audience, and technical teams to bring campaigns to life in owned channels.
• Leverage AI and other upcoming technologies to create efficiencies and personalization in communications, embracing a fast-paced, changing marketing environment.

Requirements

• Bachelor's degree from a four-year college or university in Marketing, Merchandising, Business, or other relevant field.
• Minimum two years of relevant marketing experience, retail preferred.
• Previous experience in CRM including email, SMS, or mobile push, which could include knowledge of email automation or deployment platforms, development or QA, AI tools, etc.
• Excellent attention to detail and bias for customer-centric planning.
• Strong organizational skills and ability to prioritize tasks and project timelines.
• Ability to work in a fast-paced environment where priorities can change quickly.
• Strong collaboration and relationship-building skills, with outstanding verbal and written communication.
• Self-starter and initiative-taker.
• High proficiency with Microsoft Excel and PowerPoint.

Nice to Have

• Experience with email automation or deployment platforms.
• Knowledge of AI tools.

Qualifications

• Bachelor's degree in relevant field.

Benefits & Perks

• Pet friendly environment, bring your pets to work.
• On-site Dog Park.
• "Top Dog" gym with equipment, fitness classes, massage therapists, and personal trainers.
• "Sit & Stay" Café serving fresh breakfast and lunch options.
• On-site coffee bar.
• "Lil’ Paws" learning center and onsite paid daycare facility.
• Volunteer events with PetSmart Charities.
• Access to PetSmart benefits and resources.