Specialist, Paid Search & Social

About the Role

Key Responsibilities

• Develop, manage, execute, and report on paid social efforts across various social media platforms (Meta, X, Snapchat, etc.)
• Create and develop complex audience targeting
• Post and boost client content on various social channels
• Manage daily budget pacing
• Demonstrate proficiency with basic bid management and optimizations
• Conduct thorough QA of all campaign executions and reporting
• Report and analyze on key performance indicators and identify opportunities for improvement
• Recognize campaign issues and escalate appropriately
• Monitor and optimize campaigns based on clients' goals and data analysis
• Forecast and execute paid search strategies on Google, Bing, and YouTube Discovery
• Develop, manage, execute, and report on paid search campaigns including account setup, strategy development, and management
• Oversee ongoing optimization efforts to meet campaign objectives
• Manage daily campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions
• Report and analyze on key performance indicators and identify opportunities for improvement
• Use reporting, analytics, and trend tools (e.g., Doubleclick Search, Google Trends)
• Forecast and track paid search demand and communicate findings to the client

Requirements

• Bachelor's degree - Marketing Degree, Business Degree desired
• At least 1-2 years of work experience planning, executing and optimizing paid search and paid social marketing campaigns
• Basic understanding of online marketing including SEM, SEO, display and paid social
• Strong work ethic, time management skills, and ability to multi-task
• Excellent written and verbal communication skills
• Ability to articulate and communicate clearly in meetings
• Ability to be agile and adaptable within a quick turnaround environment
• Self-starter able to deal with ambiguity and adaptable
• Analytical mindset with proactive problem solving and critical thinking
• Strong presentation skills and ability to convey complex ideas clearly and concisely
• Proven team player and works well under pressure
• Strong Excel skills

Nice to Have

• Experience with trend tools such as Doubleclick Search, Google Trends

Qualifications

• Bachelor's degree in Marketing or Business (desired)

Benefits & Perks

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits