Specialist, Social Media

About the Role

Key Responsibilities

• Establishes, maintains and manages all primary social media accounts for the College.
• Produces, edits, updates and posts relevant, engaging content on a variety of evolving online platforms with strategic scheduling at optimal times for maximum reach.
• Monitors analytics and SEO to advance social media strategy.
• Stays up to date on new digital innovations and their impact on marketing and student recruitment.
• Monitors content from other College-affiliated social media accounts to ensure accuracy and maintain branding, making changes and suggestions as needed.
• Provides ideas for the website and social media promotions to maximize visibility for digital marketing campaigns.
• Produces graphics, photography and videography for social media and digital media campaigns.
• Consults with others across Pellissippi campuses to develop and implement social media strategies supporting college departments or events.
• Monitors, tracks, manages and/or responds to exterior social media sources that mention or potentially threaten the college.
• Assists the Public Relations Specialist with news story writing as needed.

Requirements

• Associate's degree required.
• 1 - 3 years of experience in social media strategy, marketing, communications, public relations or related field.
• Strong writing skills.
• Ability to report a news story.
• Takes initiative to get things done without being prompted.
• Strong ability to work with others.
• Understanding of crisis management skills.
• Experience managing social media platforms such as Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, LinkedIn.
• Ability to develop and implement social media and web communication strategies.
• Ability to verify accuracy of information before dissemination.

Nice to Have

• Bachelor's degree in communications, public relations, marketing, social media or related field.

Qualifications

• Educational background including an associate's degree (bachelor's preferred).
• Experience in social media strategy, marketing, communications, or public relations.

Benefits & Perks

• Insurance options including health, dental, vision, life, short/long-term disability, FSA/HSA.
• Wellness Incentive Program.
• Educational Assistance and Fee Waiver.
• Spouse/Dependent discounts.
• Audit/Non-Credit Reimbursement Program.
• Employee Assistance Program.
• Retirement options including Tennessee TCRS pension, 401k with $50 match, 457, 403b.
• Employee Discount program with over 900+ companies.
• 13 Paid Holidays per year.
• Paid days off during last week of December.
• Sick Leave Bank.
• Longevity Pay.
• Opportunities for professional development.